Of the many trends correlated with webapp development in 2015, the backbone among all of them is the advanced tools and technologies available to webapp developers. Trends suggest that developers need more than just an acquired knowledge of webapp development; they need to know about the advantages and challenges of the advanced tools available to them in order to grow. For web app developers, 2015 will be a year where such requirements are not just recommended, but vital.


In the past four years, responsive web design (RWD) has become the backbone among developers. The trend began in 2008, with terms such as “fluid” and “elastic” being used to express the intention of viewing a web application on more than one device. As mobile technology progressed and users spent more and more time on tablets and smartphones, the need for better, faster designs increased.

Now, the user experience is paramount, both within the omni-channel engagement and within the personalization that greets the user in a particular way. In response to this, responsive web design has become a requirement. Through RWD, user preference is highlighted through the convenience of multiple form-factors, including mobile browsers and tablets. Given websites and web apps are not the same, what does this have to do with webapp development?

Web application development is action oriented (as opposed to information oriented). Without a responsive web design that furnishes a clear path to the defined conversion, the actions needed for the web app to be effective may not be realized. For developers, finding way to bridge the divide between the usability of the website to drive engagement with the web app can be the difference between a positive user experience and a negative one.

API Driven Development

RESTful APIs are becoming as elementary component of modern web apps. These RESTful APIs can be used laterally with both mobile and web applications, enabling developers to write code for each simultaneously. The advent of a single code base will provide web application developers with more opportunities while challenging businesses to include both (mobile and web) within the user engagement. As this trend becomes more and more popular, such businesses are required to find both individuals and outside services to benefit from developing off a single code base.

The advantages of these trends are directly linked to the omni-channel engagement that businesses seek in order to reach their customers on a personal level. Push notifications, social media services, and storage benefits help streamline the development process in a way that not only gets the product out faster, but does so on a personal level. Businesses without this focus will find themselves continually asking their “why” question while simultaneously be frustrated with stalled engagements.

For web application developers in 2015, understanding and staying ahead of the coming trends will highlight the importance of increasing knowledge, experience, and skill levels within the development itself. The importance of web app development in 2015 is beyond words, and as customers demand better engagement from businesses, those businesses will expect more from the people who develop the digital experience.