The SEO industry in 2014 was virtually unrecognizable from that of 2011 and earlier, and this year we’ll see even more changes in best practices for the industry and how we execute SEO campaigns.
Following are the top SEO tips that one should follow.
SEO Will Be Focused On Tech Elements and Content Will Drive Search Rankings
SEO will continue to be a valuable subset of content marketing, dealing with keyword research, meta tags, indexing issues and penalty recovery, while content marketing will become the dominant influencer of search visibility. Businesses that continue to focus on this without having a strong content plan in place will fail, and will need to shift their focus to the creation and distribution of high-quality content in order to achieve strong search engine visibility.
Search Rankings Will Increasingly Become More About Building Relationships
With the massive amount of content produced and published every day, businesses are not realizing that focusing on merely creating content and optimizing its technical components for search engine optimization just aren’t enough to achieve their targets.
High search rankings can once be attained by isolated webmasters who focus on technical compliance; rather, there must be a shift toward relational strategies such as blogger outreach campaigns, building relationships with brand advocates, reaching out to influencers and engaging on social media.
Negative SEO Will Be A Massive Threat
The impact of negative search engine optimization on search engine rankings. In short, negative search engine optimization is when reluctant people create thousands of spammy links pointed at a competitor’s’ website with an intention of causing their search rankings to nose dive. This has been a serious problem for webmasters over the past couple years, and in 2015 negative SEO will become an even bigger hazard to business owners.
SEO Will No Longer Be Isolated
Traditionally, many businesses have or have had dedicated search engine optimization departments or hired SEO company or SEO experts. However, as SEO, social media and content marketing all converge to attain the same goals, the three will need to be fully integrated in order to succeed.
Search engine optimization is changing; content marketing and social media specialists will need specialized search engine optimization knowledge and skills or need to hire SEO company or SEO experts in order to be successful. However, these search engine optimization strategies will need to be fully incorporated with the creation and promotion of content, rather than kept as a separate, isolated task.