The review process for mobile apps is designed to make sure high-quality user experience and promote a healthy app market. In mobile application development, adhering to a set of best practices is the brilliant way to ensure that your app won’t be rejected. Whether you are considering submitting to the Apple App Store or Google Play, it is critical to understand the most common reasons for mobile app rejections and how to eliminate them.

Inaccurate Description

Both the description and screenshots that you submit for your app need to showcase how it practically works. Ensure you aren’t misleading about functionality, because doing so will likely result in rejection. The user should be able to understand your app and why it is a wise choice for them.

Zero Lasting Value

This reason is less clear-cut than the others on our list, but it’s one of the most decisive. If your app’s content or functionality is lacking, or only applicable to a small amount of users, there isn’t much incentive for it to be approved. A good way to bypass this situation is to do extensive research in the early stages of development. Find out what apps are available in your category and think about how you can provide an exceptional or more comprehensive user experience. Doing some research at the beginning and throughout the development process can ensure that your app won’t be obsolete by the time it gets to the review process.

Repeat Submission

Apple specially responds negatively to this practice (it’s on their own list of common mobile app rejections), so ensure to avoid it if you are planning to submit to the App Store. Don’t submit numerous apps with the similar functionality, because it can result in a negative reputation with the store in question. If you have multiple ideas for similar apps, consider how you can fuse them and give the user a more meaningful experience.


This is very closely associated to having an accurate description. It’s crucial that your app should function as advertised and have the features and functionalities you commited. If you are unsure of whether your app delivers the service it should, it’s better to spend more time on development than to risk rejection.


The ads on your app should work precisely. This means that they should exhibit properly and have full functionality. For example, if you are submitting to the App Store and ads do not work on iOS devices, your app will receive a rejection. Completing mobile quality assurance and running multiple tests on different types of devices is an important part of the development process, whether your app is for Android or Apple products.

Placeholder Content

This is one of the easiest mistakes to avoid when you are submitting an app for review. Ensure to finalize all of your app’s text and images, because placeholder content sends a clear message that your product is not ready for distribution.

Broken Links, Crashes Or Bugs

Ensure that all of the links in your apps are functional. User support, contact information and privacy policies should all be readily available when you submit your app. It’s critical to thoroughly test on relevant devices and fix any bugs so that you are submitting the best possible product.

Substandard Interface

Visuals are key when it comes to the app review process. Your interface needs to be well-designed, both for aesthetics and to ensure a high-quality user experience. Plan your design carefully to provide a refined, modern-looking product.

Having the right team is key to bringing your app from a great idea to a product that can pass the review process. As now you know how laborious job it is to submit a mobile app on app store or Google play store. Practicing these step will ensure that your mobile app does not gets rejected.