Our Blogosphere

How To Optimally Promote Business Through Website

It is now well known fact that online presence equals to your brand awareness. How can you get more visitors to your website? What can you do to stimulate traffic?.Most marketing experts agree that how you present your brand online is equivalent of your first meeting with a customer.

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How To Increase Mobile App Downloads Organically

In dynamic  market, multiple app choices may prove to be helpful to the consumers, but on the other hand it is crucially harder for marketers to build and maintain an app which results in large number of installations. Preferably, smart initiatives with an app store optimization techniques or ASO and mobile app marketing can lead to achieve app success.

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Key To Mobile App Development Success

Entrepreneurs running online businesses today should sincerely consider mobile app development for their business and for their customers.

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How To Plan A Successful Digital Marketing Campaign

Whether you’re newbie into online marketing for the first time or have dabbled here and there, a high impact digital marketing plan can have a positive effect on your bottom line ROI. Depending on your expected ROI, your digital marketing plan must begin with the end target and work its way up.

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Planning Successful Strategy For Mobile Application Development

Mobile application development has changed businesses forever. It has increased the types of devices (phones, tablets, wearables) and the amount of devices that connect to a company’s enterprise resources. There are over 6 billion mobile phone subscribers globally  and the rapidly expanding Internet of Things (IoT) promises to connect tens of billions of devices to the Internet within several years.

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Social Media Marketing Trends That Will Dominate 2016

Social media marketing has always been peculiar. Since its early days, where platforms were fussy and experts insisted that social media marketing was not a viable marketing strategy, we’re now witnesses to an era with rock-solid platforms, useful advertising options, and plenty of free opportunities to make our content public.

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Ecommerce Web Design Trends 2015

An ecommerce website is not designed or developed to serve as a product placeholder; the design is an integral part of the customer service, sales, marketing, and visual merchandising. Poorly designed ecommerce website evokes the same results in low conversion rates and below average returns on investment. If your ecommerce business is not placing importance on ecommerce design, now is the time to do it.

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Build Your Brand Using These Web Design Tips

Brands set expectations, and when faced with skepticism people tend to choose the safer option. People know what to expect from a brand they recognize.

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Web Development Tips To Ensure Business Success

Web development isn’t a science, but here’s how to engage and maintain an audience of loyal customers. If web development in not your cup of tea, it’s always advisable to hire a professional website developer or a web development company.

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Critical Reasons For Enterprise Application Development

Enterprise apps are changing how a business operates.  They increase employee productivity, leverage big data, and help optimize business process efficiency. Because of these problems faced by businesses earlier, businesses recognized the need of enterprise application development which would help them solve their problems.

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How Mobile Application Development Will Change Businesses

While desktops will likely remain the prime method of Internet use for most users, there’s no doubt that mobile application development is a big player too. For businesses, this means some serious amendments as more employees than ever jump from being tied to a desktop or laptop to connecting to files from any location.

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SEO Friendly Web Development For Businesses Part-II

This article is in context to SEO Friendly Web Development For Businesses Part-I

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SEO Friendly Web Development For Businesses Part-I

Search engines are finite in how they crawl the web and understand content. A webpage doesn’t look the same to us or the users as it looks to a search engine. In this article, we’ll concentrate on specific technical facets of developing (or modifying) web pages so they are structured for both search engines and human visitors alike.

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How Web Design Affects Your Website’s SEO

When it comes to the SEO, many people may start thinking about keywords selections, page relevancy, link building but only few of us would think the website design can influence the search rankings. In fact, there are numerous aspects that might influence the search rankings of your website, among which your web design has often been overlooked. In this article we will discuss how website design can influence your website’s ranking on search engines.

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Enterprise Application Development Trends 2015

From ecommerce to m-commerce, web apps to mobile apps, desktop to laptops, mobile to tablets and many more we can feel that enterprise application development is rapidly growing and conquering its position in the IT-market.

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Content Marketing Trends That You Should Follow In 2015

By now, many businesses and digital marketers may have already realized that content marketing is not just some fad that you should do – just because everyone else is doing it – but rather a very critical strategic asset that will boost profitable results across all digital marketing channels.

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Why Content Marketing Is Important

Content marketing is a great way to interact with consumers and to furnish them with expert knowledge to help them during their buying process of any product or service. In 2015, content marketing is anticipated to be the most commercially important digital marketing trend.

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Advantages And Disadvantage Of Phonegap App Development

When it comes to developing an app it’s always a debatable topic as which platform should we opt for developing the app. Native apps are awesome as we all know that we can do wonders with it, as it enables the app to use all the functionally that a smartphone has to offer. But what if you want to cover all the major platforms like Android, iOS and Windows at the same time. What’s the way out? Is the question.  

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Strategic Benefits Of Developing A Microsite

Microsites can be a strong tool in your marketing campaign and are used for an identical task like promoting a product, project or campaign. They can also be a great way to save money for temporary and short-lived promotions.

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How A Microsite Can Help Market Your Business?

Microsite has proved to be a game changer for numerous business across the globe. What is the reason behind businesses focusing on developing a microsite? Let’s hit the below points to understand how a microsite can help your business?

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Best Practices For Developing A Microsite For Your Business

Microsite is an emerging catalyst in today’s business arena and it’s growing at an exponential speed. The major reason of developing a microsite is to showcase a product or a service that an identical business offers to it’s potential customers. Let’s have a look on the practices that one should follow when developing a microsite to ensure that the motive of developing a microsite pays off.

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Pros And Cons Of Developing A Microsite For Your Business

If you’ve invested any time on the web, you would have likely heard the term microsite tossed around, and you may have started analyzing whether your organization’s web presence would benefit from a microsite or not.

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What Makes A Microsite Successful?

A microsite has the power to feature a product, launch a promotion, or augment a marketing campaign in a way that full websites or more conventional marketing cannot. The single or small collection of pages microsites consist of is meant to engage user interaction while conveying information in a creative way.

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Why Social Media Marketing Strategies Fail

Establishing a social media marketing strategy is more than just posting an update informing people that a new product or service is on sale. It’s lot more than just sharing a piece of relevant information. A social media marketing strategy is a successful when you are able to engage and interact with your target audience.

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Social Media Marketing Practices That Boost SEO

Social media marketing and SEO are two tightly interdependent actions. Both are organic, inbound strategies that focus on creating an appealing identity that naturally captivates visitors. Since social media marketing counts on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can improve your social media reach twice, and as most search marketers will tell you, your social media presence can highly boost your search rankings.

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Rules To Follow To Ensure Social Media Marketing Success

In today’s world social media has become a part of our lives. Five years ago, no one would have ever given a thought to it. The pace at which social media has influenced and evolved our lives is incredible. During the inception era of social media, it was thought and believed to be the tool which has sprung up to bridge the communication gap.

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ASO: How To Get More App Downloads

The world is not what it was even five years ago… We have emerging technology, new trends, new acronyms to remember. One of them being ASO.

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Essentials Of App Store Optimization

App store optimization (ASO) is your best bet to gain low-cost app exposure, resulting in increased app downloads, a higher number of quality users, and increased revenue. To explain briefly and concisely: ASO is the process of increasing the visibility of a mobile app in an app store through various tactics.

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What Is App Store Optimization And Why Is It Important

With over 2 million mobile application in the major app stores, getting your app identified is one of the biggest issues faced by mobile app publishers today. If you’re in the mobile app space, it’s crucial to recognize the numerous methods for marketing your app. We’d like to share with you one very critical technique that continues to be overlooked by most – app store optimization (or ASO for short).

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Search Engine Optimization Best Practices

The Internet is a huge factor in how marketing is performed nowadays, and keeping up with the latest search engine optimization trends is crucial to keep your marketing edge. This is because traditional push marketing is being replaced by more cost-effective inbound marketing strategies like search engine optimization (search engine optimization), that drives targeted audiences to you as opposed to outbound marketing where you are marketing to the masses and hoping you reach the right people.

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SEO That Will Help Businesses To Grow

While Google constantly keeps on updating its search engine algorithms (sometimes twice in one month), it’s no wonder the field of SEO is littered with speculation and hypothetical practices.

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SEO Trends That A Business Must Follow

The SEO industry in 2014 was virtually unrecognizable from that of 2011 and earlier, and this year we’ll see even more changes in best practices for the industry and how we execute SEO campaigns.

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How Digital Marketing Can Boost Your Business?

Digital marketing is an instinctive, erratic, and volatile industry. Keeping up with a evolving industry seems like a fool’s errand. Where is the balance between chasing impulsive trends.

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Are You Employing An Appropriate Digital Marketing Strategy

Over the last few years digital marketing has undergone a substantial transformation, becoming an progressively critical medium for creating an online brand experience.

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How Businesses Should Employ Digital Marketing

Innovation is constant in digital marketing. However, many digital marketers feel that innovations are so rapid that the need to stay in the game can be staggering, and playing catch-up to all the trends is impossible. Don’t worry, we’re here to help! We’ve analyzed the digital marketing trends you need to watch, so you can stay ahead of the competition in 2015.

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Digital Marketing Trends 2015

Digital marketing is continuously emerging, and in 2015, today’s digital marketers need to be one step ahead of technology trends and consumer behaviors so that they furnish the information consumers want and anticipate.

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Online Marketing Strategies For Ecommerce

Digital marketing strategies are no different than conventional marketing strategies when it comes to targets and purpose. Both strategies intent to inflate brand awareness and discover more customers for your business.

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Things to Consider for Enterprise Application Development

We all know that mobile devices and mobile apps brought innovation to the world of business, the businesses with their consistent digital involvement in the last few years further changed the way we access mobility in our daily life and for business use.

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Tips for Ecommerce Success With Mobile Checkout Optimization

When running a race, you never slow until you cross the finishing line. The same notion goes for mobile optimization. You don’t optimize an entire customer journey just to get lazy when you are about to cross the finishing line; or, in this case, the checkout.

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Jumpstart Your Mobile Application Development

When mobile apps is initially being developed, it’s like a colossal puzzle made up of a number of pieces of complicated, occasionally contradictory, information. First what we need to do is start architecturing these puzzle parts in an importance value at the very initiation of the mobile app development process.

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Future Of Mobile Application Development

Over 1 billion smartphones purchased and 179 billion mobile applications downloaded per year, mobile application development is absolutely one of the inventive and vigorously growing sector.

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Mobile Application Development Current Hot Trends

Mobile app development has been at the center stage of technology innovation since the past few years and has supported colossal advancement in terms of user adoption and market penetration. Growth in mobile application development has played a decisive role in supporting digital marketing and enterprise mobility.

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Steps To Hire A Professional Mobile App Development Company

Finding app developers isn’t that challenging these days, it’s discovering just the right guy for your business that can be tricky

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Why Developers Usually Prefer iOS Development

The instantaneous answer is that majorly speaking, the ROI is usually much higher on iOS apps. Startups/mobile app developers, hustling as they are, tend to focus initially on one platform to build on. And they usually end up building on iOS, but why?

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Why You Should Prefer Android Application Development

There are numerous operating systems powering our mobile devices today. For both indie developers and large mobile application development companies, there is a crucial question that needs to be answered before development begins: what platform should be targeted first?

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Mobile App Development Trends That You Need To Follow In 2015

Mobile app development is increasing its momentum and the mobile app development trend has started to progress from smartphones and tablets to wearable devices and Internet of Things (IoT). The scope of mobile app development has also shifted its focus from improving personal user experience to furnishing solutions for large-scale enterprises and businesses. 

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Mobile Application Development: Do’s And Don’ts

Big ideas propelled the app industry to where it is today, but user experience is the new key for success. What can you do to ensure your app’s popularity?

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Important Elements Of ECommerce Website Development

If you strategize to sell anything online, having an E commerce platform is as important as your original business plan.

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Questions To Ask Before Hiring A Ecommerce Development Company

When you think of starting an online store, specifically when you do not have the technical knowledge of Ecommerce development, the best thing to do is to hire a professional Ecommerce development company who will get the work done for you. But these days, with the numerous companies, it can turn out to be a challenge to discover the right Ecommerce development company to do the job.

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Current Ecommerce Website Development Trends

In today’s world nothing is consistent. Ecommerce trends are constantly changing and the global E-commerce market is going through a constant transition cycle. Ecommerce websites are embracing refurbished UI and UX.

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Landing page hacks emphasis on CRO

Landing pages are key for converting qualified leads into clients, so pay close attention to the way that yours are optimized. A simple re-optimization of your landing page with the best SEO practices in mind

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Rules For Modern Web App Development

Web app development has experienced a paramount shift over the last 5 years. Mobile devices have exploded. Consumer applications have largely surpassed business applications in both capabilities and overall simplicity.

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Top 5 Web App Development Hurdles

Web app development is accelerating at an exponential rate. Demand for better, customer centric interfaces are beginning to outpace the capacity to supply them, and as more and more website developers work to meet the demand for upcoming omni-channel interfaces, more hurdles appear on the horizon.

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Mobile App Development Mistakes To Avoid

It’s totally a different world for mobile app development in 2015. According to the survey, the need for quick iteration and more contextually relevant interaction with the customer will grow (and has grown) exponentially. With regard to API design, A well-defined API ecosystem is required for a front-end (mobile or otherwise) experience to be malleable enough to adapt to constantly changing customer demands.

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Mobile App Development: Why Your Business Needs To Develop One

More and more companies are utilizing mobile development as a channel to connect with customers and create a successful brand. According to a recent survey, the right mobile app can have a meaningful payoff when it comes to marketing, engagement and more.

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Reasons Why Mobile Apps Get Rejected

The review process for mobile apps is designed to make sure high-quality user experience and promote a healthy app market. In mobile application development, adhering to a set of best practices is the brilliant way to ensure that your app won’t be rejected. Whether you are considering submitting to the Apple App Store or Google Play, it is critical to understand the most common reasons for mobile app rejections and how to eliminate them.

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What Makes A Mobile App Successful?

The mobile app market is exploding with smartphones over selling computers threefold. Because of this, businesses like yours have to consider something that wouldn’t have crossed their minds ten years ago: mobility. For many industries and markets, this is no longer an option – it’s a necessity. Most people know that developing a responsive design is one way to foster a quality mobile experience, but mobile app development can do more.

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Native App Vs HTML5 Mobile App Vs Hybrid App Development

The world of smartphone app development is exploding. For the most part, discussions regarding app development align with one of two specific customer expectations:

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Mobile App Development: Questions To Ask Upfront

Users want their consumer experiences personalized, which brings both a challenge for modern marketers and an opportunity to get to know every individual in a personal way. Given the opportunity, more and more companies want to develop applications that can link them to their customer. When considering such an application, you need to have several questions answered before the first line of code is written.

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How To Improve Mobile User Experience

In current business environment, every company on the Internet should have a comprehensive mobile web strategy. A global technology company, analyzed data from over 200 million visitors to distinct ecommerce sites, they discovered that 27 percent of site visits came from those shopping on smartphones and tablets. And in specific cases, such as in Brazil, almost half of eCommerce traffic came from mobile devices.

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Mobile Applications Development Best Practices

Mobility is one of the deciding tech trends of recent years. It’s now so popular that many users pass on purchasing laptop computers and desktops. Mobile applications are a medium that businesses can’t ignore.

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Things You Should Know About Website Development

Very few site visitors acknowledge what indeed happens behind the scenes of website development and updating it. That’s just fine, as long as your website is meeting your marketing objectives. But you’re not a visitor, you’re the content creator — and as a site owner, you should understand these six facts about web design and development.

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Tips For Developing Better Web Applications

When developing a web applications, the target is to meet a specific business requirement within the budget and timeline required. Within these specification, there are ways to evolve and make the most out of the web design. With the right images, colors, and tools deployed in the most optimal places, your business can develop most successful web applications.

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Why Webapp Development Is Important In 2015

Of the many trends correlated with webapp development in 2015, the backbone among all of them is the advanced tools and technologies available to webapp developers. Trends suggest that developers need more than just an acquired knowledge of webapp development; they need to know about the advantages and challenges of the advanced tools available to them in order to grow. For web app developers, 2015 will be a year where such requirements are not just recommended, but vital.

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Top Web Design Layout Trends of 2015

Times have changed. Nevertheless, if you try to look back at how websites have been designed in the last 10 years, you can say that nothing much has changed despite the numerous changes on the web.

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Mobile App Design Trends 2015

Developing apps in 2015? Research these 6 latest app design trends and ensure  your app design fully stands out in 2015.

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Ways To Use Twitter To Market Your Business

So how can you leverage the beloved 140-character social media website to drift new users to your business or website? We have shared the top tips for how to profitable market your business on Twitter — or adopt Twitter as a marketing tool.

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Creating A Successful Digital Marketing Campaign

In today’s world, marketers have more alternatives than ever regarding how and where to promote or advertise products and services. In addition to historical methods, such as print advertising and direct MARKETING, you have email MARKETING, Web-based advertising and multiple social media sites, such as Facebook, Twitter and YouTube, as well as mobile marketing.

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Essentials Of An User Oriented Mobile Application

Entrepreneurs are now going away from developing a mobile-friendly versions of their websites to developing apps which indeed add to their bottom line — but doing it well is easier said than done and a big part of why an app does or doesn’t take off is its usability, plain and simple.

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Reasons to Hire A Professional Development Company

If you are establishing a new business or previously have a business, hiring a professional web design company may seem irrelevant, but that couldn’t be further from the truth. Below are some major reasons why you should hire a professional web design company.

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Website Design And Business

According to research conducted, it takes less than two-tenths of a second for an online visitor to form an opinion about your brand. This means that your website design can either secure that a consumer purchases your product or make them search for alternatives. When your website design has less than a second to create an impression, you need to understand precisely which things need to be top-priority.

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What Are Hybrid Mobile Apps?

In accordance to the past report, HTML is one of the many languages which mobile app developers desire to use. Mobile app developers use HTML and similar web technologies to develop hybrid apps. The two vital reasons to embrace web technologies for mobile app development are cross-platform portability of code and the low cost of development. Though, the report further propose that hybrid apps are sluggish and poorly designed.

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iOS VS Android Mobile App Dev

How To Choose Best Platform For Your Mobile App?

When it comes to deciding a platform for your mobile apps, the line between Android and iOS blurs out immediately. Some people say iOS works best for them, while some acknowledge Android. Such discussions make businesses to excel equally in both the application platforms.

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Design Trends In 2015

The year 2014 has given us some sensational design trends. As the year 2015 has already begun, we are bound to discuss this year’s design trends as per our tradition. This post is all about the new year’s design trends. Let’s dig in straight away.

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Best eCommerce Platform For SEO

Why is SEO imperative for Ecommerce? Well, 44% of every online buying starts with an online search (IPSOS 2012). Determining that your products and services can be discovered effortlessly on search engines such as Google can be the characteristic between an ecommerce business that fails or succeeds. Colossal part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.

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Top Social Bookmarking Sites 2015

Are you seeking high PR bookmarking websites, below is the list of social bookmarking sites with dofollow backlinks. Social bookmarking is one of the best and effortless ways of earning backlinks from high quality sites, as any SEO professional would tell you.

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Ways To Optimize Mobile Website

What can done to enhance your mobile web performance to diminish load time and satisfy your customer? 48% of smartphone and tablet users came across problems regarding web optimization on their mobile device, addresses keynote in their Mobile User Survey. Over a million users perform their basic online activities via smartphones and you don’t really want a problem like loading time to set you back.

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New E-commerce Trends

The guidance of online shopping! Your business cannot strongly engage without an online presence and E-commerce process. Over the past few years we have witnessed an enormous change in the way people interact online and the way business is managed.

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Pros & Cons: Crossplatform Apps

The primary goal of an application is to gain as many customers as possible & deliver highest quality commitment. Businesses today seeking to extract enormous fan bases target at least iOS and Android. It also depends on the nature of the application. For a communication app, for example, you would want to create a solution that is flexible on various platforms so people can use it on the go, wherever they go, however they go.

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3 Ecom Trends You Need To Know

Since, past few years we have witnessed that Mobile industry and Mobile Apps are gradually overtaking the traditional Websites and capturing the territory by tapping the consumers in a very personalized and a tailored way. So, here is a report which illustrates actually how much of the market share has Mobile swallowed from the traditional Websites.

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Key Features Of A Mobile App

Here’s a model to universal features of a prosperous mobile app, which don’t bank on the kind of business you run. These features are pertinent to almost any good mobile app and as we know, a good app is the one that fully satisfies the end user’s needs. So, what do you need to consider to make a successful app for your business?

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Advantages of PHP

A prominent choice in today’s web world is adopting PHP. PHP is a general-purpose scripting language that is specifically appropriate to server-side web development where PHP generally runs on a web server. Its precision in design, well formulated modules and better upkeep of numerous technologies, make it the most prominent language in the online industry today.

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Social Media Strategy in 7 Steps

The key to social media victory for your business is to have a comprehensive content plan that drives your efforts. This article will throw light on how to create a successful seven-step social media architecture that relies on content to engage your prospects and convert them into customers.

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Conversions For Restaurants

A survey noted that 95 percent of smartphone users conduct searches for restaurants and 64 percent convert within an hour. It is critical, therefore, that you cater mobile searchers with an easy-to-use website or App that gives them the knowledge needed to make an informed decision.

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Micro Moments: Mobile Trends

The need of mobile devices has ushered in the recent times of exemption when it comes to getting the data we need at the very moment we need it. Google has even coined a term to describe this nature: micro moments.

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How To Market Your Website

It’s the juncture you’ve been waiting for. You’ve just launched your site and are expecting the avalanche of traffic and sales that is sure to be just around the corner.

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Facebook Reach Without Paying

In case you haven’t noted, Facebook is going to make it tougher for you to get your content noticed.  

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Why Businesses Need Mobile App

Floating a business involves some risk, which is both psychological and financial. For businesses, getting the best possible exposure is immensely crucial for growth. The more customers they get, more would be their sales and hence, growth and in this age of smartphones, an efficient way to reach more and more people is having your own Mobile App.

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Winning Mobile Business Apps

Then the driving force behind communication, mobile is fast becoming the standard-emissary in commerce, marketing, and entertainment. The small screen is something you can no longer manage to neglect. So, if you are planning to take your business mobile, here are some essential dos and don’ts for ensuring your app is one to look at.

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7 tips to use website for marketing

Developing a website is one of a business’s most crucial decisions of all time. You would never want to screw it up. Regrettably, there are a lot of things that can screw it up. There are a few things to keep in mind that will allow your business to flourish.

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Tips when planning a website

Winning on the Web starts with having a firm command of the fundamentals. We have assembled the essentials to any effective Website. Here they are.

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Guide to White hat link Building

Building great inbound links through link-building is a valuable white hat SEO tactic, used to make your website a more credible source by directing traffic to it from other sources.

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Social Bookmarking for SEO

social bookmarking websites allow users to submit links to web pages that they find relevant, usually by category or tag. These links do a number of things for your website, including help to build traffic,

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Keys to Pinterest Success: Images, Action and Engagement

Pinterest is about more than pretty pictures. As the site has developed over the years, it’s becoming increasingly business and blogger friendly by offering numerous ways for people to use the site, rather than just hitting ‘pin it.’

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Key Recipe for Iphone Application Development

Why Develop for Iphone?

From the viewpoint of development, Apple likes things simple, and this applies to their products and frameworks. iOS is the operating system which powers all Apple’s mobile devices.

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The Benefits Of The Enterprise Mobility

Enterprise mobility is potentially powerful for front-line workers, it enables the characteristics of the device to be utilized in varied situations, usually in the context of an employee’s normal activities.

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Advantages Of Building A Microsite – An Effective Marketing Tool

The microsite is an effective marketing tool that can be used for a vast number of purposes.

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The World Lost A Beautiful Mind – Tribute To Genius John Nash

A BEAUTIFUL AND STRUGGLING MIND

Nobel Prize-winning mathemagician John Nash (86) died with his wife Alicia (82) in a car accident last Saturday when their taxi crashed in New Jersey, USA.

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Common Mistakes Startups Make When Building for Mobile

If you have a breakthrough idea for your business, you’ve probably considered bringing it to life by developing a mobile app. It’s not a bad idea. Mobile apps are extremely popular at the moment, and they’re paving the way for all kinds of new and exciting business ideas.

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9 Steps to Writing an Effective Email

listed below are the steps you need to follow to make a better email that can convert into a lead.

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How to Get RegID and Notification starting In GCM?

GCM is a free service that helps developers send data from servers to their Android applications on Android devices, and upstream messages from the user’s device back to the cloud.

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5 Important SEO Tips for Your Website

SEO is a slow process & takes time as well as efforts. However, once you have taken the necessary steps, you start getting results within a span of few months. We hope the mentioned tips will certainly help you improve your website’s performance on search engines

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Tips For Successful Mobile App Launch

Mobile application development business is governed by such small things which help in making a successful application. Here are some of the tips which are required to make a successful app launch in the market.

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