Winning on the Web starts with having a firm command of the fundamentals. We have assembled the essentials to any effective Website. Here they are.

Load Speed

The old eight-second rule–the superlative time customers generally wait while a site loads–has caved in to the three-second rule. If you’re going past three seconds, fasten your homepage by simplify your code or upgrade your servers.

The value of good design

As we say first impression is the last impression. The experience visitors have on your website is an intangible part of this impression. When a website is harmonious, pleasing to the eye and easy to navigate, visitors will have a positive impression. Conversely, when a website is just passable, it could annoy customers, leave a bad impression and discourage return visits.

Everything revolves around the content

A Website has to trumpet the basics to all who visit your Website. Don’t leave people wondering: Visitors must perceive instantly that XYZ Foodies is a platform for online food ordering and delivery. This is the most crucial step for companies in bootstrapping phase. Website should clearly shout the core message of your business to keep the visitors engaged.

Feature yourself

Individuals can only course a limited number of facts at a time. Don’t fight that obstruction–cater to it. Instantaneously feature the company’s two or three most salient features (attention to quality, extraordinary customer service, experience of the management team, whatever) and hammer those themes throughout the Website. “This is your contingent to tell people why your company is appropriate. “Make sure you pick the best reason and stick to it.”

Create Interest

Enlightening visitors is a good start. Getting them to return again and again is the real trick. One approach: Make free features accessible only to registered users. (That list of names becomes a handy marketing tool, too.)


Fresh content drives traffic two ways: It gets the attention of the search engines, and it keeps people coming back for more. Whatever you do, make it easy to update your site’s content.

Allow visitors to reach you

Web surfers have the consideration spans. Give your visitors the information they’re seeking for before they maneuver on to find it more easily at a competitor. One easy step: Make sure your company’s contact instructions (address, phone number, even a link to a Google map) is noticeable and everywhere throughout the Website. At the very least, put the phone number at the bottom of each webpage. There’s no reason to make people search around for it.

The final check (Testing)

When you sense that the website is relatively ready for the public to look at, it’s time for testing. Go through the small checklist mentioned below.

  • The website looks correct in all intended Web browsers. Web browsers include the usual Internet Explorer, Firefox, Google Chrome and Safari.
  • Interactive features work evenly;
  • Contact and other forms work predictably and send the correct information to the user and recipient(s);
  • Internal and external links work;
  • Images are sized properly;

Mentioned above are the pointers which should be followed and seriously considered when planning a Website. Skip them and you will see customers fly by you to your competitors. These are basic essentials which make a user/ visitor interested in your Website, so do not skip them.