Entrepreneurs are now going away from developing a mobile-friendly versions of their websites to developing apps which indeed add to their bottom line — but doing it well is easier said than done and a big part of why an app does or doesn’t take off is its usability, plain and simple.
What are some app design best practices that entrepreneurs (and their dev teams) should not ignore?
Below are the key pointers some of which can be hashed out early in the development phase, and a few tips on details to polish just before release.
Go Deep With Your User
Your users’ motivations counts more than your own. You need to perceive the motivations of your users at a very deep level and plan triggers in their way subsequently. If you live this concept, you have a substantial foundation to do user experience well. If you don’t, then your conversion endeavour and growth tactic experiments are likely just a crapshoot.
Some of the hottest app designs are admired for their usability when the customer is not literally online. Many Apps work seamlessly even when the user is not associated to WiFi or another signal. This is a design practice that entrepreneurs and their development teams should think about as they architecture their apps. Brainstorm ahead about how the app works in the offline mode.
Even though almost half of the cosmos now own smartphones, that doesn’t automatically mean that they’re adept at using them. For that reason, the mobile app should be so simple that even a rookie mobile user can navigate it efficiently.
Make It Simple
Once you have a rough design ready, take the most non-technical friend or family member you have and watch them work the app. Is it intuitive? Are there big, easy-to-read buttons? Do you write in tech-speak? Take extensive notes, and pay attention to the places where they get stuck — new users will drop off quickly if you don’t make your design intuitive and easy-to-use.
Android owners use their device differently than iPhone owners. Make sure your design principals match the operating system you are designing for. One size doesn’t fit all.
Using a grid in your design is helpful in that it keeps everything steady as you move from page to page throughout your app. Grids are an critical design concept that enable designers to maintain consistency, create visual connections and keep the design unified across the app.
Cover As Many Platforms As Possible
Every day users approach apps across multiple devices and platforms — desktop, Web, smartphone and tablet — often covering all platforms in one day. Entrepreneurs need to make sure their app is accessible, functional and attractive across as many devices and platforms as possible.
With any mobile app or mobile website, the sole concern should be, “Am I making the end user’s life more convenient?” Human-centered design, a common process in the development of physical products, is often left out of the digital space. Don’t design from a cubicle. Design with your end user by seeking input at every step of the way and putting yourself in their shoes.
Emulate The Real World
The key to designing an incredible app that delivers a rich user experience is to create a design for your app that emulates the real life, subject or category that your app represents. For instance, if you’re developing a productivity app, study how people are behaving using physical products, and design an app that compliment the usability and experience.
Pick One Thing And Nail It
The colossal design mistake app developers make is trying to fit too many features onto one small screen. Your app should have ONE primary purpose. Be crystal clear in your mind about what that is, and then hit your user over the head with it. Don’t present the user with options and hope she’ll pick the right one. Instead, guide her through the exactly ONE experience you want her to have.
Now that you have understood, what the users would love to see in your Mobile App. Try making a note of these points when you are down with your development team and trying to brainstorm on what to and what not to. This piece of information will help you decide and understand what your viewers precisely need to see in the application.