Then the driving force behind communication, mobile is fast becoming the standard-emissary in commerce, marketing, and entertainment. The small screen is something you can no longer manage to neglect. So, if you are planning to take your business mobile, here are some essential dos and don’ts for ensuring your app is one to look at.

Focus on your consumers

A mobile app must be all about the consumer. The great thing about this platform is that it allows you to reach your audience anywhere and everywhere and at any time. Customer engagement must be your top priority. Know your audience and create an app that benefits them.

This happens as the user’s experience is enriched with sophisticated media, games, mobile coupons and payments, location-based services and offers, product descriptions while in store, feedback loops, surveys, and online chats about new product ideas. By improving the customer’s engagement and experience at the point of sale, a company app can better leverage brand support and consumer interaction to ultimately increase “purchase intent.”

Don’t RIP off successful apps

When the creator of Flappy Bird hauled his app from app stores, thousands of replica promptly spawned. While some offered an indistinguishable level of gameplay, all consumers really wanted was the original Flappy Bird; however, because they couldn’t get it, the enthusiasm soon died off. Ripping off a lucrative app is not the way to earn long-term prosperity. Draw inspiration from popular apps by all means, but offer your own unique twist – something that no one else is doing.

The flow map

When impending application design, it is imperative to put a lot of organization and forethought into mapping the app. Even simple applications should have a well-considered flowmap in place to help ensure a coherent and reasonable navigational structure.”

It is also mandatory to consider functional screens and navigational elements. Making a clear and uncluttered design helps keep users hooked and engrossed with the app.

Think outside the box

Speaking of uncommon twists, it is important that you think outside the box when developing an app. Thanks to an array of features such as GPS, cameras and, of course, touchscreen, mobile is a platform that inspires creative thinking. Work together with your app development team to come up with an app that takes full advantage of the features accessible.

Do not cross platform

When designing a business app, you will apparently want to offer versions for both iOS and Android, possibly even BlackBerry, too. But rather than simply exporting the original design to these different platforms, it is important to mark each unique platform individually in order to present an optimal experience no matter what device it is downloaded on.

While consumer apps have freedom to be individualized, corporate apps may want to preserve an air of standardization to make working across multiple devices seamless. No matter how you want to handle distinct versions—either making the app the focal point or bringing the device to the forefront—there are basic fundamental assumptions to be honored when working with various operating systems and designing an app’s basic interactions.

With insight into the stages of development from brainstorming to design, businesses can reach a wider base more adequately through a custom mobile application. Every mobile platform is unique and must be targeted individually to ensure optimum performance.

Keep up with marketing

Once your mobile app is propelled, you should never stop marketing. Even if you managed to accomplish good early results, pressing on with a marketing campaign will help cultivate continued long-term success.

Keep it updated

Mobile manufacturing companies along with Apple and Google continuously update operating systems to provide users with the latest features and best possible mobile experience. It is essential that you do the same with your app so that it always caters to the latest platform and operates free of bugs and glitches.

If your organization is keen on leveraging mobile apps for business, then one must follow the above mentioned pointers to safeguard that they have developed an app which consumers seek.