Microsite is an emerging catalyst in today’s business arena and it’s growing at an exponential speed. The major reason of developing a microsite is to showcase a product or a service that an identical business offers to it’s potential customers. Let’s have a look on the practices that one should follow when developing a microsite to ensure that the motive of developing a microsite pays off.
Google frowns upon what it considers to be ‘duplicate content’, so be sure not to simply copy and paste content from your primary website in order to populate your microsite. It will end up having a negative effect on your SEO, potentially for both your microsite as well as your primary website. Ensure the content is exclusive to your message, and if necessary, eliminate the content from your main site and point a link to where the information now rests on your microsite.
Don’t Over Do It With Backlinks
Some microsites appear to be set up precisely to link visitors back to the main site, in an attempt to game the SEO system. Not only does this provide a poor user experience for your site visitors, but the search engines eventually catch on and could hit your site(s) with a penalty.
Select Right URL Structure And Navigation
One of the most crucial aspect in determining a microsite’s success is its usability and the searchability of information, so it’s very critical to select the right URL structure and navigation for your new site. If you’re looking to preserve the brand value of the parent site, a subdomain (XYZ.domain.com) or directory (domain.com/XYZ) would be best. If you’re looking to build the brand of a new entity, a new domain (XYZ.com) would be the best option.
Above are few pointer of many which can help you develop a microsite. It’s very critical that your microsite speaks what you want it to speak. Along with that it’s also important to monitor the above aspects as well