It is now well known fact that online presence equals to your brand awareness. How can you get more visitors to your website? What can you do to stimulate traffic?.Most marketing experts agree that how you present your brand online is equivalent of your first meeting with a customer.
In dynamic market, multiple app choices may prove to be helpful to the consumers, but on the other hand it is crucially harder for marketers to build and maintain an app which results in large number of installations. Preferably, smart initiatives with an app store optimization techniques or ASO and mobile app marketing can lead to achieve app success.
Entrepreneurs running online businesses today should sincerely consider mobile app development for their business and for their customers.
Mobile application development has changed businesses forever. It has increased the types of devices (phones, tablets, wearables) and the amount of devices that connect to a company’s enterprise resources. There are over 6 billion mobile phone subscribers globally and the rapidly expanding Internet of Things (IoT) promises to connect tens of billions of devices to the Internet within several years.
An ecommerce website is not designed or developed to serve as a product placeholder; the design is an integral part of the customer service, sales, marketing, and visual merchandising. Poorly designed ecommerce website evokes the same results in low conversion rates and below average returns on investment. If your ecommerce business is not placing importance on ecommerce design, now is the time to do it.
Brands set expectations, and when faced with skepticism people tend to choose the safer option. People know what to expect from a brand they recognize.
Web development isn’t a science, but here’s how to engage and maintain an audience of loyal customers. If web development in not your cup of tea, it’s always advisable to hire a professional website developer or a web development company.
Enterprise apps are changing how a business operates. They increase employee productivity, leverage big data, and help optimize business process efficiency. Because of these problems faced by businesses earlier, businesses recognized the need of enterprise application development which would help them solve their problems.
While desktops will likely remain the prime method of Internet use for most users, there’s no doubt that mobile application development is a big player too. For businesses, this means some serious amendments as more employees than ever jump from being tied to a desktop or laptop to connecting to files from any location.
This article is in context to SEO Friendly Web Development For Businesses Part-I
Search engines are finite in how they crawl the web and understand content. A webpage doesn’t look the same to us or the users as it looks to a search engine. In this article, we’ll concentrate on specific technical facets of developing (or modifying) web pages so they are structured for both search engines and human visitors alike.
When it comes to the SEO, many people may start thinking about keywords selections, page relevancy, link building but only few of us would think the website design can influence the search rankings. In fact, there are numerous aspects that might influence the search rankings of your website, among which your web design has often been overlooked. In this article we will discuss how website design can influence your website’s ranking on search engines.
From ecommerce to m-commerce, web apps to mobile apps, desktop to laptops, mobile to tablets and many more we can feel that enterprise application development is rapidly growing and conquering its position in the IT-market.
By now, many businesses and digital marketers may have already realized that content marketing is not just some fad that you should do – just because everyone else is doing it – but rather a very critical strategic asset that will boost profitable results across all digital marketing channels.
Content marketing is a great way to interact with consumers and to furnish them with expert knowledge to help them during their buying process of any product or service. In 2015, content marketing is anticipated to be the most commercially important digital marketing trend.
When it comes to developing an app it’s always a debatable topic as which platform should we opt for developing the app. Native apps are awesome as we all know that we can do wonders with it, as it enables the app to use all the functionally that a smartphone has to offer. But what if you want to cover all the major platforms like Android, iOS and Windows at the same time. What’s the way out? Is the question.
Microsites can be a strong tool in your marketing campaign and are used for an identical task like promoting a product, project or campaign. They can also be a great way to save money for temporary and short-lived promotions.
Microsite has proved to be a game changer for numerous business across the globe. What is the reason behind businesses focusing on developing a microsite? Let’s hit the below points to understand how a microsite can help your business?
Microsite is an emerging catalyst in today’s business arena and it’s growing at an exponential speed. The major reason of developing a microsite is to showcase a product or a service that an identical business offers to it’s potential customers. Let’s have a look on the practices that one should follow when developing a microsite to ensure that the motive of developing a microsite pays off.
If you’ve invested any time on the web, you would have likely heard the term microsite tossed around, and you may have started analyzing whether your organization’s web presence would benefit from a microsite or not.
A microsite has the power to feature a product, launch a promotion, or augment a marketing campaign in a way that full websites or more conventional marketing cannot. The single or small collection of pages microsites consist of is meant to engage user interaction while conveying information in a creative way.
The world is not what it was even five years ago… We have emerging technology, new trends, new acronyms to remember. One of them being ASO.
App store optimization (ASO) is your best bet to gain low-cost app exposure, resulting in increased app downloads, a higher number of quality users, and increased revenue. To explain briefly and concisely: ASO is the process of increasing the visibility of a mobile app in an app store through various tactics.
With over 2 million mobile application in the major app stores, getting your app identified is one of the biggest issues faced by mobile app publishers today. If you’re in the mobile app space, it’s crucial to recognize the numerous methods for marketing your app. We’d like to share with you one very critical technique that continues to be overlooked by most – app store optimization (or ASO for short).
The Internet is a huge factor in how marketing is performed nowadays, and keeping up with the latest search engine optimization trends is crucial to keep your marketing edge. This is because traditional push marketing is being replaced by more cost-effective inbound marketing strategies like search engine optimization (search engine optimization), that drives targeted audiences to you as opposed to outbound marketing where you are marketing to the masses and hoping you reach the right people.
While Google constantly keeps on updating its search engine algorithms (sometimes twice in one month), it’s no wonder the field of SEO is littered with speculation and hypothetical practices.
The SEO industry in 2014 was virtually unrecognizable from that of 2011 and earlier, and this year we’ll see even more changes in best practices for the industry and how we execute SEO campaigns.
Digital marketing is an instinctive, erratic, and volatile industry. Keeping up with a evolving industry seems like a fool’s errand. Where is the balance between chasing impulsive trends.
Over the last few years digital marketing has undergone a substantial transformation, becoming an progressively critical medium for creating an online brand experience.
Innovation is constant in digital marketing. However, many digital marketers feel that innovations are so rapid that the need to stay in the game can be staggering, and playing catch-up to all the trends is impossible. Don’t worry, we’re here to help! We’ve analyzed the digital marketing trends you need to watch, so you can stay ahead of the competition in 2015.
Digital marketing is continuously emerging, and in 2015, today’s digital marketers need to be one step ahead of technology trends and consumer behaviors so that they furnish the information consumers want and anticipate.
We all know that mobile devices and mobile apps brought innovation to the world of business, the businesses with their consistent digital involvement in the last few years further changed the way we access mobility in our daily life and for business use.
When running a race, you never slow until you cross the finishing line. The same notion goes for mobile optimization. You don’t optimize an entire customer journey just to get lazy when you are about to cross the finishing line; or, in this case, the checkout.
When mobile apps is initially being developed, it’s like a colossal puzzle made up of a number of pieces of complicated, occasionally contradictory, information. First what we need to do is start architecturing these puzzle parts in an importance value at the very initiation of the mobile app development process.
Over 1 billion smartphones purchased and 179 billion mobile applications downloaded per year, mobile application development is absolutely one of the inventive and vigorously growing sector.
Finding app developers isn’t that challenging these days, it’s discovering just the right guy for your business that can be tricky
The instantaneous answer is that majorly speaking, the ROI is usually much higher on iOS apps. Startups/mobile app developers, hustling as they are, tend to focus initially on one platform to build on. And they usually end up building on iOS, but why?
There are numerous operating systems powering our mobile devices today. For both indie developers and large mobile application development companies, there is a crucial question that needs to be answered before development begins: what platform should be targeted first?
Mobile app development is increasing its momentum and the mobile app development trend has started to progress from smartphones and tablets to wearable devices and Internet of Things (IoT). The scope of mobile app development has also shifted its focus from improving personal user experience to furnishing solutions for large-scale enterprises and businesses.
Big ideas propelled the app industry to where it is today, but user experience is the new key for success. What can you do to ensure your app’s popularity?
If you strategize to sell anything online, having an E commerce platform is as important as your original business plan.
When you think of starting an online store, specifically when you do not have the technical knowledge of Ecommerce development, the best thing to do is to hire a professional Ecommerce development company who will get the work done for you. But these days, with the numerous companies, it can turn out to be a challenge to discover the right Ecommerce development company to do the job.
In today’s world nothing is consistent. Ecommerce trends are constantly changing and the global E-commerce market is going through a constant transition cycle. Ecommerce websites are embracing refurbished UI and UX.
Web app development has experienced a paramount shift over the last 5 years. Mobile devices have exploded. Consumer applications have largely surpassed business applications in both capabilities and overall simplicity.
Web app development is accelerating at an exponential rate. Demand for better, customer centric interfaces are beginning to outpace the capacity to supply them, and as more and more website developers work to meet the demand for upcoming omni-channel interfaces, more hurdles appear on the horizon.
It’s totally a different world for mobile app development in 2015. According to the survey, the need for quick iteration and more contextually relevant interaction with the customer will grow (and has grown) exponentially. With regard to API design, A well-defined API ecosystem is required for a front-end (mobile or otherwise) experience to be malleable enough to adapt to constantly changing customer demands.
More and more companies are utilizing mobile development as a channel to connect with customers and create a successful brand. According to a recent survey, the right mobile app can have a meaningful payoff when it comes to marketing, engagement and more.
The review process for mobile apps is designed to make sure high-quality user experience and promote a healthy app market. In mobile application development, adhering to a set of best practices is the brilliant way to ensure that your app won’t be rejected. Whether you are considering submitting to the Apple App Store or Google Play, it is critical to understand the most common reasons for mobile app rejections and how to eliminate them.
The mobile app market is exploding with smartphones over selling computers threefold. Because of this, businesses like yours have to consider something that wouldn’t have crossed their minds ten years ago: mobility. For many industries and markets, this is no longer an option – it’s a necessity. Most people know that developing a responsive design is one way to foster a quality mobile experience, but mobile app development can do more.
The world of smartphone app development is exploding. For the most part, discussions regarding app development align with one of two specific customer expectations:
Users want their consumer experiences personalized, which brings both a challenge for modern marketers and an opportunity to get to know every individual in a personal way. Given the opportunity, more and more companies want to develop applications that can link them to their customer. When considering such an application, you need to have several questions answered before the first line of code is written.
In current business environment, every company on the Internet should have a comprehensive mobile web strategy. A global technology company, analyzed data from over 200 million visitors to distinct ecommerce sites, they discovered that 27 percent of site visits came from those shopping on smartphones and tablets. And in specific cases, such as in Brazil, almost half of eCommerce traffic came from mobile devices.
Mobility is one of the deciding tech trends of recent years. It’s now so popular that many users pass on purchasing laptop computers and desktops. Mobile applications are a medium that businesses can’t ignore.
Very few site visitors acknowledge what indeed happens behind the scenes of website development and updating it. That’s just fine, as long as your website is meeting your marketing objectives. But you’re not a visitor, you’re the content creator — and as a site owner, you should understand these six facts about web design and development.
When developing a web applications, the target is to meet a specific business requirement within the budget and timeline required. Within these specification, there are ways to evolve and make the most out of the web design. With the right images, colors, and tools deployed in the most optimal places, your business can develop most successful web applications.
Of the many trends correlated with webapp development in 2015, the backbone among all of them is the advanced tools and technologies available to webapp developers. Trends suggest that developers need more than just an acquired knowledge of webapp development; they need to know about the advantages and challenges of the advanced tools available to them in order to grow. For web app developers, 2015 will be a year where such requirements are not just recommended, but vital.
Times have changed. Nevertheless, if you try to look back at how websites have been designed in the last 10 years, you can say that nothing much has changed despite the numerous changes on the web.
Developing apps in 2015? Research these 6 latest app design trends and ensure your app design fully stands out in 2015.
Entrepreneurs are now going away from developing a mobile-friendly versions of their websites to developing apps which indeed add to their bottom line — but doing it well is easier said than done and a big part of why an app does or doesn’t take off is its usability, plain and simple.
If you are establishing a new business or previously have a business, hiring a professional web design company may seem irrelevant, but that couldn’t be further from the truth. Below are some major reasons why you should hire a professional web design company.
According to research conducted, it takes less than two-tenths of a second for an online visitor to form an opinion about your brand. This means that your website design can either secure that a consumer purchases your product or make them search for alternatives. When your website design has less than a second to create an impression, you need to understand precisely which things need to be top-priority.
In accordance to the past report, HTML is one of the many languages which mobile app developers desire to use. Mobile app developers use HTML and similar web technologies to develop hybrid apps. The two vital reasons to embrace web technologies for mobile app development are cross-platform portability of code and the low cost of development. Though, the report further propose that hybrid apps are sluggish and poorly designed.
How To Choose Best Platform For Your Mobile App?
When it comes to deciding a platform for your mobile apps, the line between Android and iOS blurs out immediately. Some people say iOS works best for them, while some acknowledge Android. Such discussions make businesses to excel equally in both the application platforms.
The year 2014 has given us some sensational design trends. As the year 2015 has already begun, we are bound to discuss this year’s design trends as per our tradition. This post is all about the new year’s design trends. Let’s dig in straight away.
Why is SEO imperative for Ecommerce? Well, 44% of every online buying starts with an online search (IPSOS 2012). Determining that your products and services can be discovered effortlessly on search engines such as Google can be the characteristic between an ecommerce business that fails or succeeds. Colossal part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.
What can done to enhance your mobile web performance to diminish load time and satisfy your customer? 48% of smartphone and tablet users came across problems regarding web optimization on their mobile device, addresses keynote in their Mobile User Survey. Over a million users perform their basic online activities via smartphones and you don’t really want a problem like loading time to set you back.
The guidance of online shopping! Your business cannot strongly engage without an online presence and E-commerce process. Over the past few years we have witnessed an enormous change in the way people interact online and the way business is managed.
The primary goal of an application is to gain as many customers as possible & deliver highest quality commitment. Businesses today seeking to extract enormous fan bases target at least iOS and Android. It also depends on the nature of the application. For a communication app, for example, you would want to create a solution that is flexible on various platforms so people can use it on the go, wherever they go, however they go.
Here’s a model to universal features of a prosperous mobile app, which don’t bank on the kind of business you run. These features are pertinent to almost any good mobile app and as we know, a good app is the one that fully satisfies the end user’s needs. So, what do you need to consider to make a successful app for your business?
A prominent choice in today’s web world is adopting PHP. PHP is a general-purpose scripting language that is specifically appropriate to server-side web development where PHP generally runs on a web server. Its precision in design, well formulated modules and better upkeep of numerous technologies, make it the most prominent language in the online industry today.
Floating a business involves some risk, which is both psychological and financial. For businesses, getting the best possible exposure is immensely crucial for growth. The more customers they get, more would be their sales and hence, growth and in this age of smartphones, an efficient way to reach more and more people is having your own Mobile App.
Then the driving force behind communication, mobile is fast becoming the standard-emissary in commerce, marketing, and entertainment. The small screen is something you can no longer manage to neglect. So, if you are planning to take your business mobile, here are some essential dos and don’ts for ensuring your app is one to look at.
Developing a website is one of a business’s most crucial decisions of all time. You would never want to screw it up. Regrettably, there are a lot of things that can screw it up. There are a few things to keep in mind that will allow your business to flourish.