What can done to enhance your mobile web performance to diminish load time and satisfy your customer? 48% of smartphone and tablet users came across problems regarding web optimization on their mobile device, addresses keynote in their Mobile User Survey. Over a million users perform their basic online activities via smartphones and you don’t really want a problem like loading time to set you back.

Here are a few ways to optimize your mobile website to perform faster for users on their mobile devices.


The perfect way to establish simple yet satisfying user experience is to trim dependencies to their lowest form. Optimizing speed of your website is all about getting rid of what is not required on the site. You have three to four seconds to seek the attention of the users and it takes about 10 seconds to load a megabyte of data.

  • Verify you set standard resolutions for images to reduce download time, save processing power and memory.
  • Arise with concepts that minimize client-side processing.
  • Keep it simple and make it effortless for users to get engaged.
  • Use JavaScript and CSS in the best and most adequate ways.

Split Content Into Multi Pages

Allow the user to browse through your site in a standardized manner. Keep your thrust content on the main page and link secondary pages to it. This will diminish the payload of the HTML and avoid other dependencies from being downloaded. Try avoiding images on the main page and provide independant tabs to view images and other options. Designing websites for mobile is absolutely different from designing for desktops. Make sure you maintain a minimum number of redirects to different pages through your mobile website.

Finger Friendly Design

According to Apple’s iPhone Human Interface Guidelines, the minimum size of the target (button) should be 44×44 pixels. Microsoft’s Windows Phone UI Design and interaction Guide recommend a minimum 26 pixels for a touch target and Nokia’s developer Guidelines suggest that target’s size needs to be minimum 28×28 pixels.

The general size of the index finger of an adult covers 45-57 pixels and average width of an adult thumb covers 72 pixels. The bigger the touch key sizes, the higher the pressing convenience. Smaller touch targets lead to bigger problems since users need to rejuvenate their fingertip to hit the target accurately and at times hit the wrong target leading them to the wrong page. You need to define target spacing according to the space availability of the device you intend to design for.


On a mobile device user behavior changes and to adjust the user to a mobile form of your website, you need to alter the visual design of the menu making it suitably fit for a mobile layout. Design the navigation in such a way that it suits the user’s comfort and makes it effortless to click and access buttons and links. Depending on the device, adjust the navigation at the bottom or top, or place it where it adjusts best with the keypad along with space displaying the text.


Numerous  modern solutions have sprung up including the convenience of filling forms through mobile devices. Sliders, buttons, widgets, scrubbers are a few controls that can be used to make users input their data effortlessly. Instead of the drop-down and select menu, iPhone offers a pop-up menu with a list that can be scrolled freely through flick movements. Large touch targets make it accessible to select the right options. It’s a better idea to avoid adding forms to your mobile apps and if you really need to then consider using checkboxes, radio buttons, select lists, menus etc. that have proved to work better than direct text fields.

To attain user satisfaction make sure you optimize your mobile web performance by streamlining the content that reduces loading time. Split the content to multiple pages creating a user-friendly navigation and functioning system so that users are able to achieve their on-the-go tasks easily. Use the techniques mentioned above and you will be able to deliver a mobile website that is beyond your user’s expectations.