When running a race, you never slow until you cross the finishing line. The same notion goes for mobile optimization. You don’t optimize an entire customer journey just to get lazy when you are about to cross the finishing line; or, in this case, the checkout.

The checkout fragment of your customer journey must be optimized so that the user finds it effortless to navigate, and complete. If your mobile user finds the checkout too tough to accomplish on their small screens they will go to somewhere else. If you are having trouble coming up with ways to optimize your mobile checkout, you are in luck. Here are some mobile optimization tips from on how to optimize your checkout process.

Allow Checkouts As Guest

Sometimes consumers just want to purchase something and be done with it. Something like creating an account for your page may induce them to leave. They don’t want to be bothered by the inconvenience of setting up an account to get what they want. A good way to optimize your mobile checkout is to allow visitors to make purchases on your site as guests. Providing an option to check out as a guest should be standard practice across media (although 24% of e-commerce websites don’t), and especially on mobile. A user is much less likely to complete an order if they have to undergo the process of creating an account and confirming it.”

Limit Images

When concentrating on mobile optimization, you must be sound of the amount of images you use. A lot of images on your mobile app can end up slaughtering your loading time. If a user has to wait for your page to load, they will shop elsewhere, period. The faster your website loads, the better. A huge amount of images slows down the website and does not contribute to a great shopping experience. Images on smartphones and tablets should universally have smaller sizes and should resize according to the respective screen size”. You must cut down the weight of the images you put on your application if you don’t want to lose customers to slow loading times.

Keep From Filling To Minimum

Customers want to shop online without hurdles getting in their way. The more forms a customer has to submit, the more likely they will bounce off of your page. Form filling can be awfully discouraging for users, especially on a mobile device. Avoid cart abandonment opportunities by only asking for significant information during the checkout process. Make it as easy as possible for a customer to complete their journey and it is guaranteed that you will see more conversions.

Use Progress Bar

A well-designed progress bar is the fundamental of any good eCommerce checkout. Checking out is perhaps the least exciting fragment of the buying process. Using a progress bar is a great mobile optimization design idea for the checkout process. It builds a better user experience on a mobile device and alleviates the stress of not understanding when the process is complete.

Prefill Locations

Having a pre-fill option can highly improve checkout conversion rates and will make the consumer very happy. Another bonus could be if the website had an auto-fill option where the city and state would automatically be filled in once the zip code was typed. Auto-filling location after the zip code has been entered is a great way to optimize your mobile check out. This will also make your customers a lot happier and likely to finish their customer journey.

Ensure Instant Page-to-Page Transitions

The ideal checkout process would occur on a single-page, but that’s a challenge because of the up-front costs in development and risks of validation errors, especially for mobile application development. If your checkout has multiple pages, ensure the transitions are fast with dynamic caching.

Using these tips will aid you to build an effortless check out for all of your visitors. Always remember, don’t slow down before the finish line, and don’t stop mobile optimization before the checkout. You want to make the journey as simple as possible for your mobile visitors. They want to buy your products and services, so why stand in their way?