Very few site visitors acknowledge what indeed happens behind the scenes of website development and updating it. That’s just fine, as long as your website is meeting your marketing objectives. But you’re not a visitor, you’re the content creator — and as a site owner, you should understand these six facts about web design and development.

Your Website Will Last Only A Couple Of Years

Web browsers and devices used to access the internet are always evolving and changing. Thus, it is mandatory for a website developer to upgrade the way they develop or design a website.

In order to remain current and relevant, professionals in the digital world have to stay on peak of the latest coding standards, browser capability updates and search engine algorithms. An outdated website incurs the risk of not displaying correctly in the browser, having unexpected formatting issues or not showing up effectively in search engine results.

A site that’s even two years old may be ancient if it has not kept up with these changes. Your site needs updates and maintenance as new devices and browsers change how sites are accessed and displayed.

Your Website Looks Different On Other’s Computers

When you’re viewing a website from your work computer using Google Chrome, it probably looks a lot different from your friends’ computer at home when they browses the same website through Safari or Firefox.

It all banks on parsing and rendering — or the way that browsers translate code and display it on your screen. Some browsers will load the code in a very precise order and sometimes browsers won’t perceive certain code at all.

Browser differences can make it painful for you to develop a website that furnishes a great experience for everyone. That’s when the professionals step in. They are experienced and familiar with HTML and CSS standards, browser issues and the ways to work around possible hurdles.

It’s your website developer’s job to make sure your website looks mesmerising and functions properly across all mediums and browsers.

Source Code Influences Website Rankings

You may have the most visually-stunning website in the entire world, but it’s of no good to you if no one’s viewing it. The way your website is coded will help the users to find your website more easily. When people search for keywords in Google or another search engine, they anticipate to find exactly what they’re looking for.

The way a website is coded even affects how your search engine listings look — from the title of the web page in the search results to the small meta description of your site that appears below the title. Search engines are a great source of new traffic to your website and there are numerous additional steps that can be taken to fully optimize it. It all starts with coding best practices and ensuring that the foundation of your site is in good standing with the search engines.

Images Can Have Positive Or Negative Impact

Multimedia content such as images and video can be a dominant part of a website. If used improperly, they can also significantly harm a website’s performance. For example, large image and video files can drastically slow down the load time of your website. If a visitor has to wait too long for a page to load, there’s a strong possibility that they’re going to get impatient and click back to somewhere else.

To ensure any multimedia content engages visitors rather than drive them away, web professionals need to use images and videos that are optimized for websites. These optimized filmes make sure your page loads promptly while still offering that rich imagery or video content.

There Is A Huge Difference Between Responsive And Mobile Design

What is this magical conversion that occurs when a person switches between their smartphone and computer? There are two very different approaches to shifting screen sizes — either website designed for mobile or responsive design.

Website design for mobile can be restrictive. It shows people a separate and often very limited version of your website that’s used on smartphones and tablets. Because mobile sites usually furnishes visitors with the bare basics the site has to offer, they won’t get to see your site in all its glory or be able to use it to its full potential.

On the other hand, responsive web design is extremely flexible. It enables websites to resize and reflow their layout based on the visitor’s screen size and gives them a consistent experience. From large-screen, high-resolution monitors all the way to the smallest smartphone touch screens, it’s essential to have an experience that is suited to each of those identical devices. Responsive web design will simply adapt to their environment while maintaining the same stunning images, typefaces and navigational properties.

The Design Influences Visitor Behaviour

The Internet has forever changed the way we read and browse content. If your visitors can’t skim through your website and identify key information quickly, they are going to leave. Simple as that.

Web designers strive to create sites that guide viewers to the most vital information. Heat maps and analytic tools help developers determine which buttons and links are popular so they can continually improve the user experience with future updates on the site.

Mentioned above are the pointer which will help you gel up with the current website development trends.