Microsites can be a strong tool in your marketing campaign and are used for an identical task like promoting a product, project or campaign. They can also be a great way to save money for temporary and short-lived promotions.

A microsite is a smaller, simpler website that is ultimately developed to focus on a specific subject, product or campaign. Here are some of the benefits to developing a microsite.

Increased Awareness

With a microsite committed to your product, project or campaign, this will help boost alertness not only of the specific item, but also your brand. It will also help boost the overall excitement around the subject of the microsite. People will have a better experience by being able to discover what they are looking for with fewer pages to navigate, compared to your main website.

Focused Content

A microsite helps give your prospects and customers a place to go to find information in reference to your product, project or campaign in detail. It’s a great thought to have a blog that has updated information about the subject. This will help give relevant, detailed content that users will find valuable and want to come back.

Faster Development Time

With less pages and content, microsites are easier and faster to develop. Microsites are a great solution if you have a seasonal product or campaign with a short lifespan. You can put up the microsite quickly and then take it down as soon as the campaign is over. This also excludes the risk of something going wrong with your main website and causing additional issues.

Cost Effective

Microsites are great if you are on a compact marketing budget. They are less expensive since they are less involved than a large website. The microsite can serve the purpose you need for the right price.

Search Benefit

Since a microsite has its own URL, your firm will now have another website that prospects and clients can land on to learn about you. The microsite will contain an assortment of keyword-rich language specific to the topic of the site, which is highly valued by Google and search engines. If you had a blog to your microsite, then this will increase your SEO value even more.

The value of microsites is sometimes underestimated by businesses, but they are a great way to promote a specific product, project or campaign, especially if it is temporary. They are also cost and time efficient.