While Google constantly keeps on updating its search engine algorithms (sometimes twice in one month), it’s no wonder the field of SEO is littered with speculation and hypothetical practices.
Constantly advancing search engine software means many SEO experts and SEO company are headed towards a more holistic approach more in line with content marketing strategy and traditional marketing techniques. In this article, We’ll share current trends and other tips to use when developing your latest SEO plan for the future.
Google’s hummingbird update carried many changes to how keywords are interpreted on the web. The most appreciable change from this update enhanced the way the search algorithm understands “conversational” phrases – questions entered in a search query to make sure the whole phrase is understood rather than each particular words. So, what does this mean for SEO experts and SEO company.
- Ensure linkbacks are from trustworthy sites.
- Try to ensure anchor text linking back to your site is more natural way and less “keyword focused.”
- Make sure your website is useful and entertaining that targets your audience with sharable content and multimedia.
- Establish a strong social presence across all major platforms.
Traditional Links And Brand Mentions
Yes, inbound links are still considered the most crucial factor in page ranking but the way Google interprets these links has changed. Google caught on to certain old practices that link building campaigns brought on. It used to be that a link was a link, and the more you had, the better you ranked. Now, however, Google takes into account “implied links,” also called “brand mentions” and the ratio of how they are spread around the web. Brand mentions are words on another webpage mentioning or referencing your brand or company without the use of a hyperlink.
Mobile And User Behavior
It’s clear that SEO campaigns will not only support mobile optimization strategy, but building on this strategy beyond simply owning a responsive website. Not only should your site be readable and accessible from every device and multimedia platform, but it should also be optimized accordingly for each. Images and content need to be lighter on smaller devices rather than simply scaling down and re-adjusting to the browser window. Google algorithms now take user behavior like bounce-rate into effect. If you deliver a bad user-experience because your site is not optimized properly, your ranking will be compromised.
Social Media Integration
Because Google search algorithms are becoming pretty much the closest thing to artificial intelligence, it only makes sense that human signals will play a more critical role on the future of SEO. If you don’t have a strong presence and strategy that allows for people to find and share your content, you’re doing it wrong! Social media is clearly not going away. Understanding your target audience and delivering quality content is essential.
Every time a major change happens with Google search, the question “is SEO dead?” always arises. It’s the strategy that dies and not SEO itself. Thinking in terms of “optimizing” may be on the way out. Instead, think of it as SEM (or Search Engine Marketing) as just another branch off the marketing tree.