Search engines are finite in how they crawl the web and understand content. A webpage doesn’t look the same to us or the users as it looks to a search engine. In this article, we’ll concentrate on specific technical facets of developing (or modifying) web pages so they are structured for both search engines and human visitors alike.
To operate better in search engine listings, your most critical content should be in HTML text format. Images, Flash files, Java applets, and other non-text content are usually neglected by search engine crawlers, despite advancements in crawling technology. The easiest way to ensure that the words and phrases you display to your visitors are visible to search engines is to place them in the HTML text on the page. This is the primary step when working on SEO.
Crawlable Links For Better SEO
Just the way search engines need to see content in order to list pages in their massive keyword-based indexes, they also need to see links in order to discover the content in the first place. A crawlable link structure—one that lets the crawlers browse the pathways of a website—is crucial to them exploring all of the pages on a website. A colossal number of websites commit the crucial mistake of structuring their navigation in ways that search engines cannot access, hindering their ability to get pages listed in the search engines’ indexes.
Keywords are indispensable to the search process. They are the stepping stones of language and of search. In fact, the entire science of information retrieval counts on keywords. As the engines crawl and index the contents of pages around the web, they keep track of those pages in keyword-based indexes rather than storing billion web pages all in one database. Millions of smaller databases, each centered on a particular keyword term or phrase, allow the engines to retrieve the data they need in a mere fraction of a second.
Certainly, if you wish your page to have a chance of ranking in the search results for “cars,” it’s compelling to ensure the word “cars” is part of the crawlable content of your document. When working on SEO for your web page, keywords which you have infused in the content play a very vital role.
Keywords dominate how we communicate our search intent and interact with the engines. When we enter words to search for, the engine compares pages to retrieve based on the words we entered. The sequence of the words, spelling, punctuation, and capitalization provide additional information that the engines use to help retrieve the right pages and rank them which ultimately helps boost SEO.
Keyword usage and targeting are still a part of the search engines’ ranking algorithms, and we can employ some efficient techniques for keyword usage to help construct pages that are SEO friendly.
To understand the complete working of SEO please continue to read the second part of this article.