The Internet is a huge factor in how marketing is performed nowadays, and keeping up with the latest search engine optimization trends is crucial to keep your marketing edge. This is because traditional push marketing is being replaced by more cost-effective inbound marketing strategies like search engine optimization (search engine optimization), that drives targeted audiences to you as opposed to outbound marketing where you are marketing to the masses and hoping you reach the right people.

Online Security Will Determine The Rankings

If your website deals with online payments and sensitive customer information, you need to make sure you are using proper security measures to safeguard that information. For example, using security certificates and https instead of http will help your website grow in search engine rankings in 2015.

More Visual Based Content

High quality, original content featuring visual media elements like graphics, images, and video are becoming high performing assets for the top-ranked web pages in 2014, and this is expected to continue years to come ahead. Rich text with visual elements gets priority in SERPs over web pages with just text, and video marketing on YouTube can generate a huge amount of link and social sharing traffic for your site.

Google Refines Local Search

With the Pigeon update, it became clear that Google would continue to make advancements in its local search result listings”. It’s predicted that this trend will continue. “As the number of users searching on mobile devices is increasing, it makes sense for Google to tailor listings according to the local area. It’s anticipated that smaller businesses will capitalize on this trend by updating addresses, phone numbers and verifying their locations so that they match with off-page directory listings.”

Paid Content Distributions Will Grow

The mantra of content as king will not diminish. “Digital marketers will not only be focusing on how to create great content, but how to distribute it effectively at scale. Paid content distribution, such as promoted posts on Facebook, will become a much more standard practice. As marketing budgets in this area increase, the amplification providers will offer much more detailed analytics to allow digital marketers to test and justify the effectiveness of their spend.” It’s recommended to examin paid amplification on Facebook, Outbrain, StumbleUpon and Taboola, using “benchmark analysis to compare the effectiveness of each for different types of content.”

Bloggers, Media Is Important For Rankings

Journalists will play a vital role in search engine optimization, because Google pays a lot of attention to authoritative, recognized media sites. Networking with journalists will be another important strategy for search engine marketing in 2015.

2015 is on us, so it’s high time we start paying paying attention to these trends and best practices now and you’ll be ahead of the game every time.