In today’s world social media has become a part of our lives. Five years ago, no one would have ever given a thought to it. The pace at which social media has influenced and evolved our lives is incredible. During the inception era of social media, it was thought and believed to be the tool which has sprung up to bridge the communication gap.

But social media was not going to limit itself just to that. And as numerous digital marketing experts, digital marketing company, social media expert and social media marketing agency reckoned the potential of social media. It was for sure that this is going to be the next and the most powerful branch of marketing since initiation. Having said that, let’s analyze how social media marketing can help boost businesses and what are the prerequisites to attain them.

Create Shareable Content

This has been and always will be the most crucial step to follow, when planning a social media marketing campaign as we know for sure that content is the king and always will be. Today content can be liked or tweeted and it is about more than links – it is about creating content that is shareable. The better your content is, the more people will want to share it with their entire social networks whether they link it, like it, dig it or share it.

Proactively Share The Content

This is the weakest of the authentic rules, as the original rule simply talked about publishing your content in other formats such as PDFs or videos and submitting them to other sites. Instead, the essence of the new version of this rule is all about actively sharing content in a distinct manner. This incorporates everything from creating slides to post on Slideshare or documents to share on Scribd – as well as tweeting about your content or offering embeddable versions of it, or using RSS feeds to syndicate it. Actively sharing even includes posting your content to social networking profiles or creating profiles on video sharing sites. When conducting a social media marketing campaign it’s critical to proactively share content with your target audience.

Reward Engagement

The prime thing most marketers were bothered about was inbound links. Technorati was the standard by which we all measured the performance of our content and many bloggers focused more on their number of inbound links than their readership or traffic numbers. Today the real currency is around conversation or engagement.

While there are a million definitions for “engagement” ranging from comments and discussion to posting or sharing content – this is the behavior that matters most in the social media and the one that we should all focus on rewarding when it happens. This is the trick which you can possibly use in your forthcoming social media marketing campaign.