If you’ve invested any time on the web, you would have likely heard the term microsite tossed around, and you may have started analyzing whether your organization’s web presence would benefit from a microsite or not.
In this article, we take a look at the pros and cons of developing a microsites for your business.
This list is by no means exhaustive, but here are a few examples of ways that deploying a microsite can improve your business’s web presence.
The biggest ‘pro’ of developing a microsite is the ability to communicate a definite and targeted message to sell a product or service. With exclusive branding, URL structure and content, a microsite can easily act as a standalone site that is free from associations with its related larger individual.
Though a new domain may not have the established SEO authority as your current website, new pages that are keyword-rich for your targeted terms will attract more qualified traffic to the new site.
Though you can effortlessly track the traffic, targets and success rate of pages or campaigns in your standard Google Analytics profile, by developing a new site profile under the existing account you’re able to create more pecified goals and custom segmentation that are tailored to your new microsite. It’s also easier to navigate your analytics when each property has its own dedicated profile and interface.
Lack Of Information
Banking on the content structure of the new microsite, visitors may discover the information to be too inadequate, they may even navigate back to your main site in order to retrieve entire information they’re searching for. In this case, the microsite is a hurdle for users and may hurt the overall experience they have with your brand.
Ultimately, microsites can provide a great option for webmasters to diversify their web presence, and give site users an experience better suited to address their needs.