The guidance of online shopping! Your business cannot strongly engage without an online presence and E-commerce process. Over the past few years we have witnessed an enormous change in the way people interact online and the way business is managed.
Today, we can say that majority of the business transactions or promises are made online. We cannot imagine of any business functioning successfully in this era without online presence. Consumer’s root of information has changed from billboards, newsletters, advertisements etc. to online information, which has compelled businesses to make sure that their E-commerce process is easy and accessible to the consumers or potential customers.
The count of customers conducting online purchases is increasing day-by-day. The purchasing trend of consumers has hiked the number of click businesses. The rise in online shopping has furnished businesses an opportunity to take their product to a larger audience.
We have composed a list of eCommerce trends that will provide an insight for the direction online shopping is heading:
Social eCommerce, we all have knowledge about it. It usually targets to enhance online shopping by furnishing recommendations for the product from people you personally know. In the last decade, marketers were fanatically searching for a hit line to exhibit their products. Well, time has changed now. Fan reviews, ratings, status updates, likes, comments etc. makes the product so easy to MARKET that companies had never thought before. If I am to buy a camera, I would first ask for my friend’s recommendation and see what they are using. The impact of social suggestions would have impact on my judgement to make a purchase.
Fan to Fan, Not Brand to Fan
In the inception phase Facebook was a place where people socialized, talk to friends, and get updates on what other are up to. Today, it has emerged with Brands interacting with customers, customers sharing and talking about brands. We all must have used an application, which a brand built to attract people. Brands specifically work with social media experts to create customized Facebook applications for their users, to determine that the interaction increases. Just a heads up for brands, make sure you don’t interact with users on their personal conversations and provide feedback on the user’s questions in a timely manner.
The More Merchandise, The More Merchandising
With eCommerce, this is an evidence that online approach means more sellers, more products and certainly more variety for the consumers. Manufacturers can serve their entire catalog of the products to the consumers, unlike the retailers who have limited number of items available to offer to the consumers. This doesn’t mean that retailers have defined resources, they can offer custom and one of a kind products to the consumers. Consumers like to have options and if the product is customizable, users sometimes go crazy about that.
With the transformation of eCommerce, we have also seen a huge boom in the marketplaces where people visit to purchase or sale their products. These marketplaces help retailers to reach millions of new customers across the world. A very prominent brand “Amazon” is the best example for marketplaces I think of right now. In the last year (2011), Amazon’s sales were recorded to $48 billion. An fascinating fact was 34% of the items sold on Amazon come through Amazon Marketplace.
Modern ways to shop
In today’s era, businesses of any size needs to be innovative in their approach of marketing online. They just cannot count on the old marketing techniques now. There are a number of choices for ONLINE BUSINESS MODELS that businesses can use to receive more transactions. A technique I have noted a number of times used by many retailers or sellers is the limited time offer.
Immense number of users now accesses the web through mobile devices, according to a survey 81% of the smartphone users access the web using their mobile devices. This is the reason; resellers get more sales that have their eCommerce site optimized for mobile devices.
All of you, who have made an online purchase, would know that free shipping is now the standard for most of the eCommerce sites. This is considered as an additional perk to the consumer. A survey suggests that 75% of users abandon their shopping cart if free shipping is not available. In the last year alone, 52% of the transactions included free shipping.
We know that eCommerce will endure to advance and evolve with time, the above listed are just a few trends that are being followed currently, it is possible that some of the trends (listed above) might evolve more in the future or might become obsolete. Above all the trends, businesses needs to make sure that the quality of the product and the quality of customer support they offer are highly competitive, as these are the things which produces re-orders for eCommerce site.