Big ideas propelled the app industry to where it is today, but user experience is the new key for success. What can you do to ensure your app’s popularity?
To keep users happy, mobile app developers are constantly fixing glitches and adding new details to their products. Even if an app has a great concept, poor functioning usually means it’ll fall flat in the market. Though concepts pull in new users, you need to focus on user experience if you want to sell your app to the masses. What are some strategies for keeping your devoted user base happy?
Do: Keep Content Consistent
You need to constantly update and upgrade your mobile app to add new features and fix bugs. Users will disengage with or even delete your app if its content stays and one place and is dead. Content should be renewed regularly, and your mobile app should have notifications encouraging users to check out new features.
Whether it’s new offers, new abilities, or more traditional content like image or video attachments, if you want to keep your audience engaged, keep the content flowing.
Do: Cater To The Platform But Don’t Forget Innovation
You shouldn’t create a mobile app just to ensure that it works on all devices. However, it’s best to ensure your app is tailored for different devices while keeping its crucial features consistent across platforms. Basic app interactions, like access to the menu, must be consistent.
If your app can snap pictures, or can otherwise take advantage of the identical capabilities of a smartphone, users will find it more desirable.
Do: Make Sure That Your App Works For The Basic User
Young children, grandparents, and tech-savvy millennials all use smartphones and tablets. If you want your app to be extensively used and regularly purchased, you have to cater to the basic app user. Mobile apps need to pass the “mom test”: the most basic user should be able to open your app and use it for its first level purpose.
Don’t: Push Too Much Content
That being said, too much unwanted content can harm your brand. Although consistent updates keep users coming back for more, you don’t want to bog them down with more than they can handle. Keeping your app simple the first time out. A buggy app with too many bells and whistles can frustrate users and perform poorly on its initial try.
Don’t: Forget Design
Although user experience should be your mobile app’s top priority, Apps still need great design. Basically, pretty apps bring in sales. You need great user experiences to ensure regular app usage, but colorful screens, great sound effects, and a popping design are what could get smartphone users tied to your product in the first place.
Of course, you don’t want to overdo it: an app that’s making irritating noises every thirty seconds is probably not one that will be topping sales charts any time. Still, having a visually and orally engaging experience is critical, so try your best to balance interesting quirks and economy of design.
Consistently putting out new content will keep users from deleting your app. Apps should have the same basic functions across devices, but should creatively fit the needs of different platforms. And, while apps need to be complex enough to retain consumer interest, they need to be accessible to all users at the same time.