Pinterest is about more than pretty pictures. As the site has developed over the years, it’s becoming increasingly business and blogger friendly by offering numerous ways for people to use the site, rather than just hitting ‘pin it.’

As such, there are multiple ways to promote your blog and website and gain some quality traffic.

Develop a Theme for Your Page

Pinterest describes itself as “a place to discover ideas for all your projects and interests, hand-picked by people like you.” More concretely, Pinterest can be described as a visual bulletin board to bookmark articles, products, and images. Let’s dive into each of the features. To Develop a Unique Theme, choose a color theme, and then choose cover images for each board consistent with those colors. Also be sure to keep the page organized. That means every board on your page should have at least five images so there isn’t any blank space. Then, every image you pin should include a full caption that utilizes keywords as well as a link back to your site. To ensure that there’s a link, click the ‘edit’ button and add a link, particularly if you’re uploading an image from your computer.

Create a Blog Board

To gain confidence and loyalty you should neatly build your following on Pinterest. First of all, you have to create a good-looking account. It doesn’t matter if you activate the profile with your own name or with your company brand. But remember, people are more inclined to believe and follow individuals, not so much for companies, unless they are very popular and well-known brands.

Create boards, organize them in a unique way so they stand out in a crowd of common names such as “cool stuff” or “things I like”. If the name of your board is unique, people will be curious to know what is hidden behind that crazy, unusual or unexpected board names. Don’t just brand your digital boards. Pinterest fans will follow your boards more often if they feature original content

Sell Your Art on Pinterest

There are many artists are using Pinterest to promote their work.

Use as a digital portfolio of your work. This is head-slappingly obvious, but Pinterest does a great job of showing off our work in a visually appealing way. They beat other social networks on displaying art, hands down.
Reference Pinboards. I think this is wonderfully savvy. Not only can you keep your inspiration in one place, but collectors can get an idea of what inspires you and make a personal connection.
Show the progress of your work. Believe it or not, some people are keenly interested in the creative process. They like to see how the sausage is made, so to speak. Storyboard ideas. If you like to sketch ideas out before hand and see how they’ll progress, this is great use and allows others to see how things are going to progress.

Pinterest for SEO

To enhance brand exposure and generate traffic using Pinterest, focus on the on-site SEO elements of your Pinterest profile such as the H3 tags, SEO title, and DoFollow link to your website. Additionally, add links to your Twitter and Facebook and also focus on the on-site SEO element of your pin, for example the description for your pin becomes the image ALT tag for your pinned image.

Monitor What Works

Pinterest tells you who pinned something from your website and this is important to know, which images are doing well and also helps you monitor online reputation management issues. Boost brand royalty by thanking those who have pinned your images.

How have you been using Pinterest as a marketing tool? Write to us about it, we can assist you in exploring further possibilities to prosper