Here’s a model to universal features of a prosperous mobile app, which don’t bank on the kind of business you run. These features are pertinent to almost any good mobile app and as we know, a good app is the one that fully satisfies the end user’s needs. So, what do you need to consider to make a successful app for your business?

Convenient user interface

Always remember this main feature of a mobile application. It may be hard to reach, but the result is worth it – users will have no sense to jump to another app. Whatever the functionality is – the simpler it’s delivered, the better for you. All the content should be accessed in the easiest way possible. Let clients execute every action with ease, and you will not lose them. That is the thing that keeps mobile apps going and makes them popular.

Android and iOS

These are two platforms to be necessarily encompassed. Both are exceedingly popular and used worldwide. What’s worth mentioning, the former platform might cause troubles with its number of devices, hence the app should be particularly designed and thoroughly tested on each device you choose.

Speed

Loading speed must not keep users waiting. Nonetheless, issues such as this, are usually checked by QA, which is a part of software development.

Security

This issue is critical to many apps. It is one of the initial topics of discussion between you and software developers. No leaks of the users’ private information are allowed.

Support and Updates

To build a long-standing app, you need to acknowledge support and updates. Maintain the server. Ensure that your content is made up of up-to-date, relevant information. Besides content, it is crucial to further update the app with fixes and new features in case essential.

Feedback and Contact

Be open to everyone and engage clients into reciprocal conversation. Let clients leave suggestions, rates, reviews. Include contact means and click-to-call, if required. Make that conversation as quick and simple as possible, with a least possible number of taps and minimum text input.

Personalization

Personalization is apparently loved by everyone. Flexible settings, fonts, colours and sizes are winner, when it comes to choosing an app among similar ones. Let them make the app look the way they want to.

Search

Create an intuitive system of search and filters. Search matters, when the app delivers much content. But by any means make every page and every service easy to find.

Analytics

Necessary as oxygen, this feature allows to track users, and get the full knowledge about user behavior. On the basis of this information you might see, in which way to enhance the app.

Social Media Integration

Twist sharing into an effortless and beneficial way for other people to get acquainted with you. Such an expression of customer satisfaction brings good initial attitude. Potential clients receive these ‘recommendations’, which make you the most obvious choice, when they need the kind of services you offer.

At end, every business — big or small — will sooner or later need to develop a Mobile App to allow customers to reach them from wherever they are. It’s astonishing how tapping into some of your phone’s lesser known features can facilitate an engaging connection with your customers.