It’s the juncture you’ve been waiting for. You’ve just launched your site and are expecting the avalanche of traffic and sales that is sure to be just around the corner.
But as you obsessively refresh your Analytics every day your zeal begins to climb down consistently. Spreading the word about your business, driving visitors to your site, building brand alertness and conclusively sales is the part of your business that is apparently driving your anxiety levels up.
Before you go calling it quits perceive that launching your business is only the first step and from this moment onwords you need to scrutinize yourself. So stop refreshing your Analytics, and instead use helpful guide to brand yourself, your business and become an expert.
Know your target audience
It’s a big cosmos out there and nothing is horrifying than being a new business and feeling anonymous. The good news is that you only need a small fraction of the world to pay attention, read your blog, or buy your products, to achieve remarkable success. So instead of harping on the challenge of captivating the whole world to your new website, just think about your niche and the people obsessed in what you are talking about and selling. That’s a much smaller world than you think. Be fearless in what you are and in what you aren’t. Think back to the classic “he’s just not that into you” mantra. Consider that in your business, not everyone is going to be into you but be totally sure you know exactly who your perfect match is.
3 questions to ask yourself when determining your target audience:
- Who did you have in mind when you started?
- Who has a genuine need or desire for your point of view, products, posts, etc.
- Who gets the most benefit out of your product or service? Who would pay for what you are delivering?
The top 10 list
I inspire every individual business to generate what I call “The Top Ten” list. It’s a list of brands that you want to model yourself after. Either because they are a competition, you share a space with them, or they are in your niche. Make sure that they are prosperous at what they are doing and someone you want to emulate.
After constructing this list you will be astonished at what a point of reference it will serve as. Refer back to it whenever you need inspiration, have to make a decision or want to see how others have done it.
After you have constructed accounts for each site take a few hours and start to fill up your Facebook page, Twitter timeline and Pinterest boards. If viewers were to come by make it look like someone is at home. It’s all about the show business.
The set up is critical, and when you devote time up front, you will only have to do it once and it will give you a wonderful podium to build your business.
Quick social media breakdown:
- Use Twitter to associate with proactive people. Don’t be shy! Jump into conversations whenever relevant and even start a few by just tweeting directly at someone you follow.
- Pinterest should mirror your aesthetic and goals for you & your company. Keep it classy and reflective of your story and branding. Anything personal or off brand should be pinned onto a secret board.
- Instagram is an absolute platform for behind the scenes shots, hints at new products or sharing your daily chores. You can be more informal when posting pictures here but always be conscious of the image you are projecting.
- Make sure to post daily to Facebook so that you are showing up in your fans news feeds periodically. It’s a noisy place so stick to content that will add value to your followers or be something of interest.
Be visually appealing
We’re breathing in a visual world, so as an online business or brand this has never been more crucial. Your depiction needs to be first class. Whether it’s daily outfit photos or product pictures, you need to make sure they look great and speak for your brand.
For product photos, take crisp clean and clear photos on a white background that is well lit with no shadows. Think about constructing some lifestyle shots, setting up vignettes for your products and giving thought to your backgrounds in outfit posts. When you present gorgeous images you are telling your customers or readers that you have an eye for beauty and you are a tastemaker and the skilled here. Editors will want to feature you, people will want to share your images and when it comes to getting re-pinned you will gain traction simply because your images are beautiful.
I’m sure you are tired of hearing ‘content is king’ so let’s crown content queen for the day instead. Coming up with content that is on brand for your business is all about telling a story about you; your brand, products, posts, and conclusively point of view.
Content can mean something else to everyone. Content for your business might be daily tweets or quick videos you film on your iPhone. Don’t try to be someone else with your content. Tailor your content to your target audience and share it with them in an legitimate way. Give people authenticity and they will give you their approval through a like, share or re-pin.
The web has constructed a leveled playing field – unlike the more historic PR methods. Don’t get me wrong, personal relationships still trump all, but it’s easier than ever to create and develop a relationship with a stranger. Grab your tenacity and reach out to everyone.
Crucial outreach tips:
- Always make it personal and never use a mass email or a template.
- Pay them a legitimate compliment.
- Don’t ask for anything on the first email! Just connect and if possible add some value to the relationship.
Now that you’ve concluded this checklist you can go back and check out Analytics and your traffic metrics. I fully expect to see a big smile on your face. Oh, and share your website/ email id with us so we can all support you in your endeavors.