In current business environment, every company on the Internet should have a comprehensive mobile web strategy. A global technology company, analyzed data from over 200 million visitors to distinct ecommerce sites, they discovered that 27 percent of site visits came from those shopping on smartphones and tablets. And in specific cases, such as in Brazil, almost half of eCommerce traffic came from mobile devices.
These numbers all point to one thing: mobile site optimization should be a priority for businesses of all types. So how can you improve mobile user experience? The following strategies can help you do just that.
Start With Progressive Disclosure
You understand that mobile devices are small. The issue with this is that you likely have a lot of information you want to share with your users. A smart way to do this is through progressive disclosure, which “shows users which actions they can take to discover the content they’re after.” You may be tempted to put all your information in one place, but resist the urge: it’s better for business if you allow users access just the content they require.
Another way to host your content without overwhelming users is to deploy accordions. These drop-down menus, when used in the right context, are a smart tactic for showcasing your content.
These assets allow you to showcase hero images and other essential content as soon as users accesses your site. The key here is to ensure it’s clear just how many items are in the carousel, as well as where they are.
Design Large Touch Targets
Though it seems like a minor detail, it’s crucial to recognize that your users have fingers of all sizes. At least 40px by 40px. It’s also recommended to have margins of at least 10px around touch targets.
When it comes to designing icons, it’s critical to size them for both retina and non-retina devices. This enables them to be visually appealing without sacrificing space.
Know Usable Viewpoint Size
Don’t just develop viewpoints that match screen sizes of mobile devices— use the browser display size as your guide. It’s decisive to be aware of usable screen size for both portrait and landscape orientation.
Font Should Be 14px Or Higher
The only time you should decrease your font size beyond that is for “very precise label forms.”
To ensure that your website/ app is optimized for ideal user experience, you need a team of mobile application developer with the expertise to meet your specific needs.