In today’s world, marketers have more alternatives than ever regarding how and where to promote or advertise products and services. In addition to historical methods, such as print advertising and direct MARKETING, you have email MARKETING, Web-based advertising and multiple social media sites, such as Facebook, Twitter and YouTube, as well as mobile marketing.
Here is what you can do to ensure that your marketing campaign is deployed successfully and you harvest the maximum out of it.
Understand Who Your Target Audience Is
“It’s critical to certainly determine [who your target audience is by] both demographic and psychographic (attitudes, interests and behaviors), to help create key messages and to analyze the best COMMUNICATION channels to influence them.
Ask yourself, or your marketing team: “Who are your target customers? What are their motivations? How do they like being communicated to? Which channels are they using? Which social media are they using, what are they talking about? All these questions need to be answered before developing your marketing strategy.
Select Your Channels
“Not everyone needs to be on Facebook. “In addition to asking, ‘Which channels do my customers use?’ ask yourself ‘What are the channels’ strengths and weaknesses? How will they help me attain my business objectives? “Be vicious in selecting (and rejecting channels). It’s better to established on the more effective channels than trying to be everywhere all the time.”
Ensure your visual personality is consistent. “Visual personality is far more than your logo. It entails having a common overarching design (look and feel), style of photography and graphics, consistent logo treatment and consistent colors and fonts. Everything should look as if it’s a reflection.
Create Content Which Is Easily Adaptable And Suitable For Identical Channels
“Because it may take more than five impressions for an individual to identify a brand or specific MARKETING message, follow the three Cs for MARKETING messages i.e, Clarity, Compelling and Consistency. In addition, every piece of content you develop — a blog post, case study or video should be able to be used in as many places as possible.
Ensure That Your Messaging Is Integrated
Ensure each element of your marketing campaign is setup to drift traffic to your target, whether your target is a website (for purchases, reservations, email newsletter subscriptions, blog RSS subscriptions, etc.) or a social network like Facebook or Twitter (for engagement).
Ensure Your Marketing Agency Is In Sync
“If you have a Digital Marketing Agency working on disparate projects for marketing campaign, facilitate meetings to ensure all members are on the same page, the message behind the campaign is consistent and to manage company brand standards across the campaign.
Similarly, if you are using identical agencies to produce unique aspects of your MARKETING campaign, make sure there is someone in-house to audit and coordinate their efforts, to ensure your branding has a continuous look and feel across channels.
Track Your Campaigns
“The most crucial facet of any campaign, is putting the proper analytics and attribution methods in place to really learn how you’re accomplishing results.
Digital Marketing is the new and the evident fact of modern marketing. Majority of the businesses across the globe are practicing it and have achieved eminent success. If you are to deploy Digital Marketing for your brand ensure that you make a note of the above mentioned guidelines. It will serve your campaign as a propeller.