Digital marketing is an instinctive, erratic, and volatile industry. Keeping up with a evolving industry seems like a fool’s errand. Where is the balance between chasing impulsive trends.

Digital marketing is an instinctive, erratic, and volatile industry. Keeping up with a evolving industry seems like a fool’s errand. Where is the balance between chasing impulsive trends.

Thankfully, there is an in between — a balance. If you can analyze current trends, settle on an actionable strategy, and take calculated step forward, you’re bound to succeed. We have analyzed such strategies that you should keep in mind over the next few months or years of digital marketing.

Stop Counting On Google

We are not saying that Google is not on its way out. After more than a decade of dictatorship, however, it may be on the decline. Digital marketers  and digital marketing agencies should be cautious. Google is one basket, but it doesn’t deserve all your marketing efforts. Search engine optimization is crucial, but a searcher can accomplish her goal through more means than just Google.

We encourage digital marketers and digital marketing agencies to rely less on Google, and engage more direct forms of interacting with their target market.

Social Conversion Is Out

Enough has been said about the power of social networks. Not quite enough has been said about the importance of social conversions. For ecommerce and lead generation sites, social media furnishes an expanding opportunity to improve conversion rates and seek new conversion channels.

Content Creators Are Necessary

Ever since Web 2.0, the writing profession has had a peak. Anyone and everyone could become a publisher. Anyone who had a voice could also have a platform on the web.

Now? Some content experts moan that there is too much content out there. Is it? Content, often referred to as “king” is so important to digital marketing that it can’t be dismissed as a “trend.” While individual publishers may be overextending themselves by publishing too much, there will always be content. It will always be essential.

Algorithm Will Keep On Changing

The search algorithm will evolve. It will irritate you, delight you, confuse you, and disappoint you. But it is going to evolve.

Google’s search algorithm, the almighty search engine that judges which content ranks highest in the search engine results page (SERPs). Today, however, we need to consider Facebook’s algorithm, Bing’s algorithm, and even the mashup of Twitter and Google’s algorithm.

Growth Hacking Will Continue To Evolve

In our opinion, one of the most fascinating trends is the continuous evolution of growth hacking. Growth hacking will continue to demonstrate its invisible power in the face of unlikely odds.

This list of online trends might sound terrifying. In spite of your fears, courageously move forward. Afterall success is always the risk of failure.