Innovation is constant in digital marketing. However, many digital marketers feel that innovations are so rapid that the need to stay in the game can be staggering, and playing catch-up to all the trends is impossible. Don’t worry, we’re here to help! We’ve analyzed the digital marketing trends you need to watch, so you can stay ahead of the competition in 2015.

Google Will Count On Social Media For SEO

With the organic digital marketing ecosystem emerging, it’s no surprise that Google is dependant more on social media signals to inform its search engine rankings. For many teams, the duties of people who works on SEO and those who work on social media are identical; however, this is all about to evolve. The two may still officially belong to distinct teams, but social media marketers will need to be more prompt on the SEO strategist’s agenda, so that the SEO strategy can assist with content promotion. The SEO strategist will then need to understand how to work with social media marketers in order to receive the social signals. It needs to make sure their company ranks on top in Google’s SERPs.

Content Marketing

While there’s no doubt in using social media to promote your business, it’s crucial to understand how much promotion is too much. Facebook’s new algorithm for its News Feed calls for timely posts about information that provides value to your social media audience. In other words, sophisticated content marketing is now the way to get engagement on Facebook. The businesses who already have a solid digital marketing strategy have an advantage on the shift in Facebook’s new algorithm—they can select content from their blog to feature on the business Page. However, if your business doesn’t have a digital marketing strategy or a blog, but wants to maintain a strong Facebook presence, it may be time to create a content marketing strategy for Facebook.

Social Media Data Will Be Decisive

You’ve heard plenty of good reasons to use more social media data in your digital marketing plan. But social media data is pretty complicated and hard to put into action. A recent survey conducted discovered that 60% of global organizations struggle to turn social data into actionable tactics. However, this year is the year that social media marketers shift gears and add another hat to their collection: the social media analyst hat. With this on, you can use the social media data collected through your social media tools, and analyze this information to inform marketing and business decisions. For example, social media data can help you build customer personas to boost the efficiency of your digital marketing campaigns, as well as the kind of language prospects use around your product.

The Testing Culture

Have you employed a team that works on testing landing pages, website layout, online ads and emails? If yes, that’s great! If no, then keep reading. Testing new landing pages, different website layouts, online ads, and email copy, allows you to make more out of your existing traffic, boost conversions and improve the user experience. You can conduct A/B tests that compare two versions of a web page to see which performs better. The one that performs the best will be the one implemented.

Online Experience Will Drift Towards Human Experience

Google and Facebook have tailored their platforms to compel businesses to focus more on the “human experience.” This shift will drive digital marketing agencies and digital marketers to think more about the user experience, their target audience, and the way they market their products and business.  For social media marketers, your social media posts will need to be more relevant, provide more value to your audience, and the engagement needs to be more “human.”

This year is going to see a lot of evolvement in how people consume digital marketing. The trends listed above are just a handful of the trends that social media marketers need to know. The need to stay on top of growing digital marketing trends will allow social media marketers to ensure their efforts on social media will provide the ROI that supports all of the digital marketing efforts for their business. And if you feel like you’re missing out, don’t worry—we’ll be right here to help you catch up on the latest trends in online marketing.