App store optimization (ASO) is your best bet to gain low-cost app exposure, resulting in increased app downloads, a higher number of quality users, and increased revenue. To explain briefly and concisely: ASO is the process of increasing the visibility of a mobile app in an app store through various tactics.
Choosing The Right Visuals
Visuals do not precisely influence the ranking algorithms but they do play a major role in branding and giving users an insight of your app. This is critical, you want something that draws users in and stops them from scrolling past your app while browsing the app store.
Your icon should stand out as well as speak of what the app is. When researching numerous options in the app store, your icon is your first and sometimes only impression. It is also a good idea to make the icon design consistent throughout the app as well as with your website.
Besides the icon, the first two screenshots are most crucial, as they are the ones showcased in search results. Don’t just use the screenshots as a place to place some pretty images. Portray the best facets of the app and consider using words to describe what is happening in the images. Treat these as advertisements and if possible, tell a story.
The good news: there are further critical factors that can boost the visibility of a mobile app in an app store. The bad news: you can not manage them directly. The so called off-site factors can only be dominated via external promotional sources.
Is there a relationship between number of downloads and the App Store ranking? Yes, and it has a huge effect on ranking. In order to attain top 10 rank in the App Store, an app will need to have a huge volume of downloads in a timeframe of 72 hours. There are several factors which will aid attaining the desired amount of downloads. Reviews and ratings, social media and press presence all subsidize to this. However if you are looking at an entry into a highly competitive niche (such as gaming), buying downloads will be your best bet.
Reviews And Ratings
Why are these critical to any app on app store? Well, is a relationship between ratings and rankings, and also users will not install an app with a low rating, suspecting a poor experience.With this said, asking for ratings and/or reviews is a double-edged sword, you want the review, but not bad ones. Here are some simple guidelines to follow to receive positive feedback and ratings:
- Don’t ask when they are in the middle of something, you’re killing their user experience.
- Don’t ask for feedback as a crash report, that’s literally asking for negative reviews.
- Ask users if they would like to provide feedback, rather than begging.
Now that you’ve learnt all there is to app store optimization, you’re halfway there! But having a mentor is always advisable.