The year 2014 has given us some sensational design trends. As the year 2015 has already begun, we are bound to discuss this year’s design trends as per our tradition. This post is all about the new year’s design trends. Let’s dig in straight away.
Google has introduced material design, which seems fascinating and alluring upon first glance. The concept tries to construct a visual language based on people’s interaction with the web and mobile devices. The material design approach consolidates a uniform experience across devices and platforms by declaring touch, voice, mouse and keyboard as excellent input methods. According to the concept, the design approach is influenced by the study of paper and ink, yet it is open to innovation, imagination and technological advancements.
The design approach influences designers to conceive materials with new innovative affordances (user’s understanding of an object’s movement and working: For example, a twisting knob) while using recognizable tactile (sense of touch) attributes. The concept describes a lot of things for designers, including but not limited to, material environments (3D space), material properties, Object in 3D, and Animation. We can see these principles being integrated in Google’s web services (Google Docs and Inbox) and Android Lollipop.
Well, this year the content first approach will be escordeet with flexible typography. In the year 2015, the old adage of “keep your text small” may finally go away.
When we discuss flexible typography, there are three major features that influence the readability on the web:
- Type Size
- Column Width
- Line Height
It has been explained through research, that larger text sizes are easier to read on the web. Designer communities have already enforced responsive typography along with responsive images and structures. It is crucial for the text to be at its best (readability and looks) regardless of platforms.
Ghost Buttons And Circular Progress Buttons
Individual designers love to incorporate an element which is minimal, attractive and has some animation. Ghost buttons reflect all these facets, hence making them prominent in the designer communities. These add extra value and attraction to call to action areas.
Circular progress buttons showcase great affordances to users. For example, a submit button can act as a progress bar. It gives immediate feedback as well as saves on space.
Scrolling Animations and Parallax Effects
One of the most exciting trends which took great leaps in the last year is parallax scrolling animation. We have seen it on product pages for Apple and Google products, and the results speak for themselves. The sites with parallax scrolling can hike interaction by as much as 70%.
People these days are more comfortable with scrolling than clicking, thanks to Facebook and Twitter news feeds. Apart from looking good, the techniques require less page loading. Moreover, it makes it effortless to develop seamless transitions from point to point with no troublesome refreshes. Scrolling keeps the information flowing.
In the year 2015 we may see a lot of designers incorporate parallax effects with scrolling animations into their designs.
Each time we change settings, sync our data or device, pick a password, log in, set a status message, favorite or like something, we are interacting with a micro interaction. Developers will consolidate micro interactions for tasks like email sign ups and ratings, which normally require a separate page. This simplifies users’ interactions with the design and increases engagement. The year 2015 may see a lot of micro interactions, as we have already seen a lot of themes and plugins establishing this design element.
Full Screen Background Images and Videos
Large images have assaulted the world wide web as the dilemma of limited bandwidth reduces with the passage of time.
The year 2015 may see large images take control of the web design in new delightful ways. Cutting edge design and development styles will surface for responsive resizing, extracting dominant colors for backgrounds, and optimizing images for minimum server load. Another major trend will be the use of images as background. The blur and color filter overlays will allow text to be on top without compromising usability.
If an image is worth a thousand words, a video may be worth a million. However, the advanced style of doing this is to add a video to your home page’s background. A simple tag line and a video in the background is a wonderful design concept to win visitors’ attention. Moreover, it is a great way to echo the objective and distinct style of your web site.
Web design trends are more like protocols, the accomplishment mantra lies in a designer’s inventive approach to those trends. It is the liability of designers to revolutionize ideas into trends and trends into industry standards. The design trends, discussed here, are quickly becoming conventional in web design and will find an even greater recognition in the coming year.