A survey noted that 95 percent of smartphone users conduct searches for restaurants and 64 percent convert within an hour. It is critical, therefore, that you cater mobile searchers with an easy-to-use website or App that gives them the knowledge needed to make an informed decision.
Hire a Professional Photographer
“People eat with their eyes first”. High-quality photography illuminates the competence of your food and the ambiance of your restaurant. Choose flattering photos that present the food being served to the customer.
Illustrating your location is just as decisive as showing your food. Get a professional photographer to shoot the restaurant’s exterior and interior, so visitors have the chance to not only look at the food you serve, but also where they can enjoy it. Avoid capturing an empty restaurant in your photograph as it subconsciously transmits the message that no one eats there. Showcase groups of people eating and enjoying each other’s company.
Update the Menu with Additional Information
When people are in the research aspect of their search, it is to give them access to an refurbished menu, along with additional knowledge about individual food items. Consider counting on nutrition information, as this can make or break decision-making by health-vigilant customers.
Your website can furnish consumers with more knowledge about a dish than is possible on your brick and mortar’s menu. Divide the menu by the time of day or types of dishes, to help users in their search for the ideal order. Also, list and regularly update daily specials.
List Location and Hours
Research discovered that smartphone users look for directions and phone number information more than any other restaurant-related search activity. Avoid unnecessary calls by putting your hours in the same section as your contact information.
For added benefit, make your hours and location page contextually relevant, displaying messages such as “currently open” or “currently closed,” depending on the time of day.
When listing numerous locations, enlist all contact information, and add links to menu items or services unique to each place. If you are a mobile service restaurant, such as a food truck, update information on your website and social media.
Use Online Reservations
Restaurants that cater reservations or call-ahead seating could profit from online registration. Keep the sign-up and registration form simple. Don’t ask for extraneous information if all you need is a name, phone number, and time.
Verify reservation requests with a follow-up email. If you don’t offer reservations but do allow call-ahead seating, indicate this on your site everywhere you list the phone number.
Participate in Social Media
You should embrace social media, and make such presence obvious on your website. Encourage people to share your site or menu items on Facebook and Twitter, or ask them to rate and review you.
Reinforce your social media presence with daily or weekly posts. Start by posting content that is available on your website, which you think will resonate with followers. Every post should contain a link that leads them back to the site. If yours is a food truck or pop-up, update both your site and social media to indicate your current location.
Encourage Email List Signups
Emailing caters ongoing conversations to people who opt-in to pocket your promotions. This mechanism of conversation is highly trackable, showing both open and conversion rates. Make the email signup form conspicuous and assure it explains what type of messages people can await to receive.
Be Mobile Friendly
Your websites must be mobile-friendly, to assure ease of use. A Mobile App is also advised. Branstorm about what information mobile users may need, and don’t overwhelm them with too much.
Due to immense mobile usage in this target audience, make site elements such as your phone number and location larger so that they can be tapped and dialed with no trouble. If your restaurant has multiple locations, take advantage of the user’s geo-location to assist them in discovering the closest one.
An exceptional restaurant website will include each of these seven elements. So make your site an information hub, to keep visitors coming back.
From photography to updated menu items to evidently featured location and hours, the website should drive people to your restaurant.