This article is in context to SEO Friendly Web Development For Businesses Part-I
Search engines are finite in how they crawl the web and understand content. A webpage doesn’t look the same to us or the users as it looks to a search engine. In this article, we’ll concentrate on specific technical facets of developing (or modifying) web pages so they are structured for both search engines and human visitors alike.
The Internet is a huge factor in how marketing is performed nowadays, and keeping up with the latest search engine optimization trends is crucial to keep your marketing edge. This is because traditional push marketing is being replaced by more cost-effective inbound marketing strategies like search engine optimization (search engine optimization), that drives targeted audiences to you as opposed to outbound marketing where you are marketing to the masses and hoping you reach the right people.
While Google constantly keeps on updating its search engine algorithms (sometimes twice in one month), it’s no wonder the field of SEO is littered with speculation and hypothetical practices.
Why is SEO imperative for Ecommerce? Well, 44% of every online buying starts with an online search (IPSOS 2012). Determining that your products and services can be discovered effortlessly on search engines such as Google can be the characteristic between an ecommerce business that fails or succeeds. Colossal part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.
SEO is a slow process & takes time as well as efforts. However, once you have taken the necessary steps, you start getting results within a span of few months. We hope the mentioned tips will certainly help you improve your website’s performance on search engines