In dynamic market, multiple app choices may prove to be helpful to the consumers, but on the other hand it is crucially harder for marketers to build and maintain an app which results in large number of installations. Preferably, smart initiatives with an app store optimization techniques or ASO and mobile app marketing can lead to achieve app success.
The world is not what it was even five years ago… We have emerging technology, new trends, new acronyms to remember. One of them being ASO.
App store optimization (ASO) is your best bet to gain low-cost app exposure, resulting in increased app downloads, a higher number of quality users, and increased revenue. To explain briefly and concisely: ASO is the process of increasing the visibility of a mobile app in an app store through various tactics.
With over 2 million mobile application in the major app stores, getting your app identified is one of the biggest issues faced by mobile app publishers today. If you’re in the mobile app space, it’s crucial to recognize the numerous methods for marketing your app. We’d like to share with you one very critical technique that continues to be overlooked by most – app store optimization (or ASO for short).