Brands set expectations, and when faced with skepticism people tend to choose the safer option. People know what to expect from a brand they recognize.
Branding is a complicated mechanism that is performed across all types of media, from product packaging, TV commercials and magazine ads to interior store decoration and logotype design. Of course branding also applies to web design.
It doesn’t matter if you’re developing a website for a giant brand or a personal blog, branding still counts for numerous reasons.
Does your brand have character? Incorporating your brand with a little personality can help you define what it stands for.
Numerous people in commercialized civilization use products and brands to determine themselves, Thus shaping your brand’s character towards something which your target audience will like to associate themselves with is an essential factor of web design arena.
Emotion is another aspect to acknowledge when constructing your brand. What feelings and emotions do you want people to experience when they visit your site? What sort of things do you want them to collaborate with your brand?
Formulating the aesthetics of your website shouldn’t be just about following the latest web design trends, it should be about deciding on the emotions and ideas that you want your brand to project, and then working on a design that will do just that.
Size And Position
The universal pattern when positioning your site’s logo is to put it in the upper left area of the page.
That’s the area where maximum number of visitors will look at to see what site they’re on. Additionally, it’s best practice to link the logo image to the site’s home page. But position is only one element — size is also crucial. Ensure your logo is big enough to be the second or third thing that people will consider when they visit your website. This is one of the major facets of web design.
When a user lands on your website for the first time they take the first few seconds to orient themselves. Is this the right website? Does this look interesting? What is this all about? To answer these questions you should furnish a clear and concise value proposition to your visitor.
This value proposition should preferably be located next to the site’s logo so that when a new visitor reads the title of the website or business they’ll follow on to the value proposition.
In a few words explain exactly what benefit your site provides to the visitor, so that they’ll understand not only what your site is about, but why they should keep using it. Incorporating this aspect in your web design strategy is must.
The language you use on your website needs to emphasise your brand’s character and personality. If your brand is a friendly and your audience are young, tech savvy people, then informal and fun tone of voice may do wonders for you.
On the other hand, if you’re developing a website for an investment bank, the tone of voice should reflect much more formal or professionalism.
It’s not just about what you say — it’s about how you convey it. You can convey the same thing in distinct voices and get the same meaning across, but the personality that this voice arises will be different; so employ a tone of voice that suits your brand’s character and audience.
Constructing a solid brand is critical not only for well established businesses, but also for small companies and SMEs and even personal websites and blogs. Branding helps people comprihend between competition and quickly judge quality.
The web is an excellent platform to create your brand, so it’s critical not to ignore branding when working on your website or web design. Ensure to use all the various techniques to make it powerful and effective.